Email Marketing & Paid Media Specialist

Leupold + Stevens, Inc. • Beaverton, OR

3d • $65,000 - $75,000 • Onsite

About The Position

The Email Marketing & Paid Media Specialist is a hands-on contributor responsible for building and executing email and SMS marketing and project managing paid media programs. The role works closely with design, production, content, social, and media agency partners to reach customers through email and advertising, organize campaign creative and budgets, and evaluate performance.

The specialist builds email campaigns, automated flows, and audience segments in an email service provider; writes on-brand copy; creates simple email graphics; maintains templates and campaign calendars; and monitors deliverability and list health. For paid media, the specialist coordinates campaign assets, organizes budgets and strategy with agencies, reviews performance, and tracks spending and pacing. The role also reports results and recommendations to marketing leadership and collaborates on related website, ecommerce, platform, brand, and content priorities.

The position is based on-site in Beaverton, Oregon. Work is performed in a normal office environment, with occasional exposure to a manufacturing environment.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience.
• 2–4 years of experience working in email marketing and/or paid digital campaigns.
• Hands-on experience with an email service provider; able to build segments, flows, and campaigns from scratch.
• Ability to write clean, on-brand email copy and design simple header graphics.
• Working knowledge of Adobe Creative Suite, including Photoshop and Illustrator.
• Understanding of paid social, programmatic display, and CTV sufficient to organize campaign plans and assess agency results.
• Knowledge of AI tools and ability to use them to support drafts, analysis, and reporting while applying independent judgment.
• Comfort owning a budget and adhering to strategy and timelines.
• Ability to interpret reports and determine appropriate actions.
• Organization and deadline focus, including managing overlapping campaign calendars without losing details.
• Takes ownership of work and is committed to campaign quality and performance.

Nice To Haves

• Klaviyo experience.
• Understanding of or appreciation for the hunting, shooting, and outdoor lifestyle associated with the Leupold brand.

Responsibilities

• Design and build email and SMS campaigns and automated flows, from initial build through send.
• Write email copy, including subject lines and body content, consistent with Leupold’s brand voice.
• Create simple email header graphics and visual elements using Adobe Creative Suite.
• Maintain email templates that reflect Leupold’s visual identity and render cleanly across devices.
• Build and optimize list segments and targeting for customer lifecycle stages.
• Monitor deliverability, open and click performance, and list health, and address problems affecting send quality.
• Run A/B tests on subject lines, content, and timing, and apply results to future campaigns.
• Maintain the email and SMS calendar in alignment with product launches, promotions, and seasonal priorities.
• Project manage paid media efforts, including social, programmatic display, and CTV campaigns.
• Coordinate campaign assets with design and production teams and keep them on schedule.
• Organize budget allocation and campaign strategy and work with agencies on execution.
• Review agency-executed campaign performance regularly and coordinate next steps with agencies.
• Track paid media spending against budget and flag pacing issues early.
• Report email and paid media performance to marketing leadership with takeaways and next steps.
• Use GA4 and Klaviyo reporting to connect campaign performance to broader business goals.
• Recommend budget and channel-mix changes based on performance data.
• Work with the Sr. Digital Marketing Specialist on website, ecommerce, and platform priorities related to email and paid media.
• Partner with the Brand Creative Manager to keep email and paid media on brand.
• Coordinate with the content and social team on paid campaign assets and messaging.

Benefits

• Affordable health and dental insurance.
• Training and professional development, including an internal skills development program for manufacturing team members.
• Tuition reimbursement.
• Company contributions of up to 8% of base pay into a 401(k) retirement account.
• Profit sharing.
• Product discounts.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level