Performance Marketing Specialist, Paid Media

Culligan•Rosemont, IL

About The Position

The Performance Marketing Specialist, Paid Media is a hands-on role responsible for running Hydroviv's paid acquisition day to day. The specialist builds, launches, and optimizes campaigns across Google, Meta, Reddit, and other platforms, using performance data to make weekly optimizations that grow new customers at efficient customer acquisition cost (CAC) and return on ad spend (ROAS). The role combines analytical and creative work across paid search and shopping, paid social, creative ideation, optimization and testing, DTC team partnership, reporting, budget management, and billing.

Responsibilities

Build, launch, and manage Google Ads campaigns across Search, Shopping, Performance Max, and YouTube.
Own keyword research, match types, negative keywords, bidding strategies, and campaign structure.
Manage product feeds in Google Merchant Center to keep Shopping and Performance Max campaigns healthy.
Run Meta (Facebook and Instagram) and Reddit campaigns, including audience setup, campaign structure, and scaling.
Manage creative rotation and monitor for fatigue to maintain performance.
Partner with creatives to conceptualize and create ads that support acquisition goals across Google, Meta, and other channels.
Develop ad copy, static ad, and short-form video concepts tailored to platform formats and best practices.
Track platform, audience, and category trends to keep creative fresh and effective.
Use performance data to identify winning hooks, messages, and formats, then iterate on them quickly.
Optimize daily and weekly campaign performance toward CPA, ROAS, and new-customer targets, shifting budget toward what is working.
Design and run structured A/B tests on bidding, audiences, ad copy, creative, and landing pages; document and share learnings.
Partner with the DTC team to monitor performance and set up and maintain tracking across conversion actions, UTMs, pixels, and Conversions API.
Coordinate with content calendars so paid media aligns with CRM, email, and site promotions.
Work cross-functionally to improve combined results across paid, owned, and site channels.
Manage monthly budgets and pacing, flagging risks to plan early.
Reconcile media invoices, ensure on-time payments, and account for all media run each month.
Deliver weekly performance reports and a monthly readout on results and next steps.
Stay current on platform changes and new ad products, and recommend opportunities to test them.