Email Marketing & Paid Media Specialist

Leupold + Stevens • Beaverton, OR

2d • Onsite

About The Position

The Email Marketing & Paid Media Specialist is a hands-on contributor responsible for email/SMS marketing execution and project management of paid media programs. The role builds campaigns, automated flows, and audience segments, and coordinates creative assets, budgets, and strategy with internal teams and media agencies. The position reports performance and recommends adjustments based on campaign data, while collaborating with digital marketing, brand creative, content, and social teams. The role is based on-site in Beaverton, Oregon, in a normal office environment with occasional exposure to a manufacturing environment.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience.
• 2–4 years of experience working in email marketing and/or paid digital campaigns.
• Hands-on experience with an email service provider and comfort building segments, flows, and campaigns from scratch.
• Ability to write clear, on-brand email copy and create simple header graphics.
• Working knowledge of Adobe Creative Suite, including Photoshop and Illustrator.
• Understanding of paid social, programmatic display, and CTV sufficient to organize campaign plans and assess agency results.
• Knowledge of AI tools and ability to use them to support drafting, analysis, and reporting while applying independent judgment.
• Comfort managing a budget and adhering to strategy and timelines.
• Ability to interpret reports and determine appropriate actions.
• Strong organization and deadline management, including handling overlapping campaign calendars.
• Ownership of work and commitment to campaign quality and performance.

Nice To Haves

• Klaviyo experience.
• Understanding or appreciation of the hunting, shooting, and outdoor lifestyle associated with the Leupold brand.

Responsibilities

• Build and send email and SMS campaigns and automated flows in Klaviyo.
• Write on-brand email copy, including subject lines and body content.
• Create simple email header graphics and visual elements using Adobe Creative Suite.
• Maintain email templates and ensure they reflect Leupold’s visual identity and render cleanly across devices.
• Build and optimize list segments and targeting for customer lifecycle needs.
• Monitor deliverability, engagement, and list health, and address issues affecting send quality.
• Run A/B tests on subject lines, content, and timing and apply results to future campaigns.
• Maintain the email and SMS calendar alongside product launches, promotions, and seasonal priorities.
• Project manage paid media programs, including social, programmatic display, and CTV campaigns.
• Coordinate with design and production teams to create or source campaign assets and keep them on schedule.
• Organize budget allocation and campaign strategy and work with agencies on execution.
• Review agency campaign performance regularly and coordinate next steps with agencies.
• Track campaign spend against budget and flag pacing issues.
• Report email and paid media performance to marketing leadership, with takeaways and next steps.
• Use GA4 and Klaviyo reporting to connect campaign performance to broader business goals.
• Recommend budget and channel-mix shifts based on performance data.
• Collaborate with the Sr. Digital Marketing Specialist on website, ecommerce, and platform priorities intersecting with email and paid media.
• Partner with the Brand Creative Manager to keep email and paid media on brand.
• Coordinate with content and social teams on paid campaign assets and messaging.

Benefits

• Affordable health and dental insurance.
• Training and professional development, including an internal skills development program for manufacturing team members.
• Tuition reimbursement.
• Company contributions of up to 8% of base pay into a 401(k) retirement account.
• Profit sharing.
• Product discounts.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level