Performance Marketing Specialist, Paid Media

Culligan International•Rosemont, IL

3h•$85,000 - $105,000

About The Position

The Performance Marketing Specialist, Paid Media is a hands-on role responsible for running Hydroviv's paid acquisition day to day. The role builds, launches, manages, and optimizes campaigns across Google, Meta, Reddit, and other platforms, using performance data to drive weekly improvements that grow new customers at efficient customer acquisition cost (CAC) and return on ad spend (ROAS). It requires both analytical and creative skills, including campaign execution, creative development, testing, optimization, measurement, reporting, budgeting, and billing. The specialist partners with the DTC team and creative partners to coordinate paid media with CRM, email, and site promotions, maintain tracking, and improve results across paid, owned, and site channels. The position manages monthly budgets and media billing, reports on performance and recommendations, and evaluates platform changes and new ad products.

Responsibilities

Build, launch, and manage Google Ads campaigns across Search, Shopping, Performance Max, and YouTube.
Own keyword research, match types, negative keywords, bidding strategies, and campaign structure.
Manage product feeds in Google Merchant Center to maintain healthy Shopping and Performance Max campaigns.
Run Meta (Facebook and Instagram) and Reddit campaigns, including audience setup, campaign structure, and scaling.
Manage creative rotation and monitor ad fatigue.
Partner with creatives to develop ads that support acquisition goals across Google, Meta, and other channels.
Develop ad copy, static creative, and short-form video concepts suited to platform formats and best practices.
Use performance data to identify effective hooks, messages, and formats, then iterate quickly.
Optimize daily and weekly performance toward CPA, ROAS, and new-customer targets, shifting budget to effective campaigns.
Design and run structured A/B tests on bidding, audiences, ad copy, creative, and landing pages; document and share learnings.
Partner with the DTC team to monitor performance and set up and maintain tracking across conversion actions, UTMs, pixels, and Conversions API.
Coordinate regularly with content calendars so paid media aligns with CRM, email, and site promotions.
Work cross-functionally to improve combined results across paid, owned, and site channels.
Manage monthly budgets and pacing, and flag risks to plan early.
Reconcile media invoices, ensure on-time payments, and account for all media run each month.
Deliver weekly performance reports and a monthly readout covering results and next steps.
Stay current on platform changes and new ad products, and recommend opportunities to test them.