Paid Media Performance Manager

Vision Canada•Austin, TX

3d•Remote

About The Position

Vision Group is hiring a remote Paid Media Performance Manager to support growth across more than 11 brands and 60 clinics in Canada and the United States. The role manages and optimizes lead-generation and direct-response campaigns across digital channels, as well as pay-per-performance campaigns and third-party lead sources. It oversees budgets and pacing across channels and local markets, uses performance data to guide investment, and runs structured testing to improve campaign results. The position also supports media strategy and planning across U.S. local markets, contributes to integrated digital and offline media plans, and supports traditional media planning and buying. The manager collaborates with Media Strategy, Brand, Creative, Website and CRM teams, along with lead-generation partners and media platforms. The role calls for broad knowledge of digital and traditional media, full-funnel strategy, audience planning and measurement.

Requirements

5+ years of experience in paid media, performance marketing or digital media buying.
Experience managing multi-market and U.S. local-market campaigns.
Experience managing pay-per-performance, affiliate, publisher or third-party lead-generation programs.
Hands-on expertise in Google Ads, Meta and YouTube.
Analytical, proactive and commercially minded, with a focus on measurable growth.
Strong understanding of the media landscape across digital and traditional channels and the role channels play throughout the consumer journey.
Understanding of full-funnel media principles, from awareness and consideration through acquisition and conversion.
Strong understanding of audience strategy, media consumption behaviors, channel selection and investment allocation.
Understanding of media measurement principles, including reach, frequency, attribution, incrementality and the relationship between media KPIs and business outcomes.
Ability to evaluate new platforms, partners, technologies and emerging media opportunities in the context of the broader media mix.
Ability to translate developments in the media, ad tech and measurement landscape into practical implications and opportunities.

Nice To Haves

Experience across TikTok, Connected TV and programmatic platforms.
Working knowledge of offline media, including television, radio and out-of-home.

Responsibilities

Manage and optimize lead-generation and direct-response campaigns across Search, Meta, YouTube, TikTok, Connected TV, programmatic and other digital channels.
Manage pay-per-performance campaigns, lead-generation partners and third-party lead sources, with a focus on lead quality, conversion and ROI.
Manage budgets and pacing across channels and local markets to improve CPL, CAC, conversion, revenue and ROI.
Use performance data to identify opportunities, address underperformance and make investment recommendations.
Build and execute structured testing across creative, audiences, bidding, messaging, placements and landing experiences.
Use automation, AI, first-party data and lead-generation tools to improve targeting, efficiency and scale.
Support media strategy and planning across U.S. local markets, adapting channel mix and investment based on market opportunity and performance.
Analyze market-level results and recommend budget shifts based on lead quality, conversion and business outcomes.
Contribute to integrated media plans across digital and offline channels.
Support traditional media planning and buying, including radio, television and out-of-home.
Partner with Media Strategy, Brand, Creative, Website and CRM teams to improve campaign and full-funnel performance.
Work with lead-generation partners and media platforms to ensure strong execution and identify new opportunities.
Stay current on evolving media platforms, lead-generation technologies, ad tech and performance marketing best practices.