Senior Manager, Paid Media & Performance Marketing

SAHARA Las Vegas•Las Vegas, NV

About The Position

SAHARA Las Vegas and Grand Sierra Resort (GSR) in Reno, Nevada, are seeking a Senior Manager, Paid Media & Performance Marketing to lead paid media strategy, execution, optimization, measurement, and reporting across both resort properties. The role supports revenue and business objectives across hotel, casino, dining, entertainment, loyalty, sales, and other resort initiatives. The position combines hands-on paid media platform expertise with analytical and strategic thinking. The manager will manage campaigns directly, guide agencies and technology partners, troubleshoot tracking and conversion issues, and translate performance data into clear recommendations for leadership. The role requires ownership of issues from investigation through resolution and recommendations, while coordinating internal teams and external partners. The successful candidate will plan and manage campaigns across paid search, paid social, programmatic display and video, connected television, hotel metasearch, retargeting, and emerging channels. They will oversee budgets and performance across both properties, maintain reliable measurement, establish campaign quality standards, and provide actionable reporting to working teams and senior leadership. Occasional evening, weekend, or event support may be required.

Requirements

At least 5 years of experience in paid media, performance marketing, digital acquisition, or a related discipline.
Strong hands-on experience managing Google Ads and Meta campaigns.
Experience directly managing significant paid media budgets across multiple channels, including pacing, forecasting, optimization, and reallocation.
Working knowledge of programmatic advertising, display, video, connected television, metasearch, and retargeting.
Strong knowledge of Google Analytics 4 and digital campaign measurement.
Understanding of conversion tracking, pixels, tagging, attribution, and campaign quality assurance.
Strong analytical skills, including the ability to identify trends, anomalies, opportunities, and underlying performance drivers.
Advanced working knowledge of Excel or comparable data-analysis tools.
Experience managing external agencies, advertising partners, or technology vendors.
Experience managing paid media across multiple brands, properties, markets, or business units and balancing competing priorities and budgets.
Ability to translate complex performance data into clear business recommendations.
Excellent written, verbal, organizational, and project-management skills.
Ability to manage multiple priorities and campaigns in a fast-paced environment.
Must be at least 21 years of age.
Must be comfortable supporting two resort properties in a fast-paced environment.
Must be able to obtain and maintain any Nevada Gaming registration or license required for the position.

Nice To Haves

Hospitality, casino gaming, travel, entertainment, or e-commerce experience.
Experience driving direct hotel bookings or comparable revenue-generating transactions.
Hotel metasearch experience.
Experience with Microsoft Advertising.
Experience with programmatic buying platforms such as Google Display & Video 360 or The Trade Desk.
Experience using first-party customer data in paid media strategies.
Experience with loyalty or customer acquisition programs.
Familiarity with hotel booking engines and digital commerce environments.
Experience troubleshooting complex attribution or conversion-measurement issues.

Responsibilities

Develop and manage integrated paid media strategies for SAHARA Las Vegas and Grand Sierra Resort, aligned with each property’s business priorities, revenue goals, market conditions, and customer segments.
Plan, launch, manage, and optimize campaigns across Google Ads, Meta, paid social, programmatic display and video, connected television, hotel metasearch, retargeting, and emerging channels.
Maintain hands-on paid search management while overseeing performance across the broader paid media mix and distinct strategies for each property.
Evaluate new channels, advertising products, audience capabilities, and technologies based on business fit and measurable value.
Own day-to-day budget pacing, forecasting, optimization, and reallocation across properties, channels, campaigns, and business areas.
Identify overspending or underspending, investigate material variances, and take corrective action; evaluate whether incremental investment is generating incremental business value.
Analyze business and campaign measures, including revenue, bookings, room nights, cost per acquisition, return on ad spend, conversion rate, impression share, audience and creative performance, and frequency.
Investigate whether performance issues stem from media, targeting, creative, landing pages, tracking, offers, inventory, or the conversion experience, and recommend whether campaigns should be scaled, reduced, restructured, paused, or tested differently.
Partner with digital, web, analytics, agency, vendor, and technology teams to maintain accurate campaign measurement.
Use Google Analytics 4, Google Tag Manager, advertising pixels, conversion events, campaign tagging, and attribution data to evaluate performance.
Validate tracking before major launches; troubleshoot missing, duplicate, inaccurate, or misleading conversion signals; reconcile platform results with internal business data and explain material differences.
Document tracking implementations, conversion definitions, and measurement changes, and raise measurement concerns before unreliable data is used for investment decisions.
Translate business objectives into activation plans defining audiences, budgets, flight dates, creative requirements, landing pages, calls to action, and measurement plans.
Establish structured tests across audiences, creative, messaging, placements, bidding strategies, landing pages, and media mix; analyze creative performance and recommend refreshes based on results.
Validate URLs, offers, dates, creative, tracking, and conversion paths before launch, and conduct post-launch quality assurance.
Identify landing-page, booking-path, or conversion issues that may limit campaign performance; maintain campaign naming, documentation, and tracking standards.
Serve as the primary day-to-day performance contact for paid media agencies, platforms, and technology partners; provide clear direction, requirements, priorities, timelines, and deliverables.
Critically review agency and platform recommendations against performance data and business objectives, and hold partners accountable for quality, pacing, optimization, tracking, reporting, and follow-through.
Lead cross-functional initiatives across both properties and influence internal teams, agencies, and partners without relying on direct reporting relationships.
Collaborate with creative, social media, web, database, analytics, revenue, technology, operations, and leadership teams.
Own recurring paid media reporting, dashboards, and historical campaign records; connect media activity to business outcomes and explain changes, impacts, actions, and next steps.
Develop concise reporting for working teams and senior leadership, produce campaign recaps, document learnings, and respond to ad hoc performance questions with accurate analysis and supporting data.
Apply measurement appropriate to each objective, including direct response, acquisition, and upper-funnel media.
Support hotel direct bookings, room nights, revenue, need periods, offers, acquisition efficiency, and direct booking growth; casino and loyalty acquisition, enrollment, promotions, offers, reactivation, and guest response; dining demand, reservations, covers, events, and promotions; entertainment ticket sales and event demand; sales lead generation for groups, meetings, and events; and brand reach, frequency, audience development, engagement, and downstream contribution where appropriate.