Senior Performance Marketing Manager, Paid Social

Gusto, Inc.•Atlanta, GA

1d•$109,000 - $161,000•Hybrid

About The Position

Gusto is seeking a seasoned performance marketer to own execution and day-to-day strategy across paid social and emerging acquisition channels. The role tests new platforms, formats, and tactics before scaling, and is accountable to pipeline and revenue targets within Gusto's demand generation framework. It sits at the intersection of performance marketing, channel experimentation, and AI-powered workflow design. The role is part of the Demand Generation team, embedded in Paid Acquisition, which drives awareness and pipeline through paid media. The team operates with autonomy, a focus on experimentation, cross-functional partnership, and AI-native ways of working. The position is based in a location-flexible arrangement, with employees near Gusto offices expected to work onsite approximately two to three days per week or more depending on role. When working from another location, a secure, reliable, and consistent internet connection is required. The position owns paid social across Meta, LinkedIn, Reddit, Quora, and TikTok, along with pilots for new digital channels and formats. It manages significant multi-million-dollar budgets and measurement practices, leads creative testing, incorporates organic and influencer content into paid campaigns, and uses AI tools to improve campaign workflows. The role partners with engineering and cross-functional marketing, sales, communications, and web teams to improve tracking, align campaigns, and optimize landing-page conversion. Cash compensation is targeted at $109,000–$133,000 per year in Denver and $132,000–$161,000 per year in San Francisco and New York. Final offers depend on factors including experience and expertise. Full-time employees receive competitive base pay, benefits, and equity (RSUs).

Requirements

At least 7 years of performance marketing experience at a B2B SaaS company, performance marketing agency, or high-growth consumer organization.
Deep paid social expertise and a track record of testing and scaling new channels.
Full-funnel ownership across at least two major paid social platforms among Meta, LinkedIn, Reddit, Quora, and TikTok.
Hands-on, in-platform experience with campaign builds, audience and targeting strategy, creative testing, and bid and budget management.
Significant budget responsibility and a track record of driving measurable pipeline impact.
Strong creative strategy and testing judgment, including structuring tests, distinguishing learnings from results, and translating performance data into creative direction.
Practical fluency with AI tools used consistently for briefs, copy, and analysis, plus a track record of implementing AI-driven team efficiencies.
Strong cross-functional collaboration skills, including translating integrated briefs into paid social strategy and working with brand, web, and communications partners.
Analytical and data-driven approach, with a clear point of view on attribution in imperfect measurement environments and the ability to communicate paid social's contribution to business outcomes.

Responsibilities

Own paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok, driving full-funnel campaigns from awareness through retargeting and conversion against pipeline and revenue targets.
Manage multi-million-dollar budgets, including pacing, forecasting, budget-versus-actual analysis, and advocating for paid social investment in imperfect attribution environments.
Apply and refine the paid acquisition measurement framework, including attribution philosophy and budget allocation principles, in partnership with the broader marketing team.
Collaborate with Engineering to launch pixels and tracking, troubleshoot platform-side issues, and QA implementations.
Lead creative strategy and testing at scale by briefing creative studios and agencies, structuring experiments, interpreting data, and developing a learning roadmap.
Partner with the Brand and Influencer team to turn proven organic and influencer content into paid campaigns and feed performance results back into creative decisions.
Use AI tools to develop campaign briefs and copy variants, accelerate audience research, and build reusable workflow systems; document playbooks and best practices for the paid acquisition team.
Identify, test, and validate new digital media channels and formats, including structured pilots with upfront success criteria and scale-or-stop decisions within budget guardrails.
Partner with Integrated Marketing, Product Marketing, Sales, Communications, and Web to align paid social with integrated campaigns and earned media, and use performance data to inform creative and asset strategy.
Partner with Web Marketing on landing-page strategy, message match, and post-click conversion.