Associate Digital Marketing Manager - Paid Social & Programmatic Performance Marketing

TD • Boston, MA

6d • $35 - $57

About The Position

The Associate Digital Marketing Manager leads and manages moderately to complex digital, social, and content marketing projects and campaigns, supporting internal and external consulting and advisory services and applying best practices to improve processes, products, or services. As part of TD’s U.S. Digital Marketing & Martech Transformation team and Digital Growth Marketing Center of Excellence, the role focuses on Paid Social and Programmatic Display to drive customer acquisition and profitable growth across the U.S. Bank.

The position shapes channel strategy and owns day-to-day campaign execution across channels including Meta, LinkedIn, Reddit, TikTok, programmatic display, Google Video, and emerging platforms. It develops integrated media plans, launches acquisition campaigns, identifies growth opportunities, tests new approaches, optimizes performance, manages campaign budgets and forecasts, and translates performance insights into recommendations for senior leaders. The role involves hands-on campaign building and optimization in Meta Ads Manager, agency and creative-partner collaboration, and cross-functional work with marketing, product, analytics, and lines of business.

The role also acts as a subject-matter resource and leads projects, programs, and process improvements. It uses reporting and data to evaluate outcomes, inform strategy, support personalization and product roadmaps, improve operations, and communicate findings to stakeholders. The position includes project governance and risk/control responsibilities, adherence to enterprise and regulatory requirements, and collaboration with internal and external partners. Applicants must be authorized to work in the United States without current or future need for TD work visa sponsorship.

Requirements

• Undergraduate degree and/or relevant professional certifications, designations, or equivalent required.
• 5+ years of relevant experience; the preferred-skills section notes that candidates with a bachelor’s degree and 3+ years of relevant experience may be considered in lieu of 5+ years.
• Proficient knowledge of multiple marketing disciplines, strategy development, consulting principles, supported lines of business, the banking industry, and product and customer markets.
• Knowledge of current and emerging competitor and market trends.
• Knowledge of risk management environments, standards, and regulations.
• Ability to manage a budget and work within budget constraints.
• Ability to lead, plan, implement, and evaluate program or project activities to complete initiatives.
• Sound judgment and decision-making ability.
• Effective oral and written communication skills.
• Ability to collaborate and build relationships.
• Proficiency with computer applications, including MS Office.
• Ability to analyze, organize, and prioritize work while meeting multiple deadlines.
• Ability to work effectively both independently and as a team member.
• Ability to handle confidential information with discretion.
• Proven track record of scaling performance marketing through Paid Social, with significant hands-on experience building and optimizing Meta conversion campaigns.
• Comfort owning daily ad-account updates on Meta and knowledge of current paid social best practices.
• Experience optimizing paid social account structures, budgets, and test plans; experience beyond awareness campaigns, including campaign setup to maximize ROAS.
• Experience analyzing campaign, audience, and creative results to inform business strategies and recognizing effective creative.
• Strong understanding of the role of paid social platforms in the consumer journey.
• Ability to navigate ambiguity, solve complex problems, and adapt as business priorities evolve.
• Authorization to work in the United States without current or future need for TD sponsorship.

Nice To Haves

• Experience with LinkedIn, Reddit, TikTok, podcasts, video, and other paid social channels; the described channel remit is approximately 75% Meta and 25% other channels, with approximately 5% for podcasts, video, and other paid social experience.
• Experience building paid social campaigns and ads, optimizing account structures, and setting up incrementality tests.
• Experience managing media agencies to execute performance campaigns.
• Financial services digital advertising experience; B2B marketing experience is a plus.
• Comfort building tagging plans for new Floodlights or Meta CAPI/Pixel events.
• Creative feedback and insight-development experience, particularly for paid social ads.
• Commitment to ongoing learning and development in subject-matter expertise and keeping current with channel best practices.
• Data-driven measurement and decision-making skills to inform roadmaps, campaign execution, and optimization.
• Comfort presenting marketing reports and campaign plans to business stakeholders.
• Ability to work through legal and compliance approvals for marketing collateral.
• Bachelor’s degree and 3+ years of relevant experience as an alternative to 5+ years of relevant experience.

Responsibilities

• Lead and manage moderately to complex digital, social, and content marketing projects and campaigns.
• Develop and execute Paid Social and Programmatic Display channel strategy and integrated media plans.
• Build, manage, and optimize conversion campaigns in Meta Ads Manager, including account structures, budgets, and test plans.
• Launch customer acquisition campaigns and optimize performance to support profitable growth and maximize business impact.
• Partner with the media agency of record and creative partners to plan and optimize campaigns.
• Review creative concepts and test results; provide feedback and insights on paid social creative.
• Analyze campaign, audience, and creative performance and use findings to inform business strategy, forecasts, business cases, and recommendations.
• Identify growth opportunities, test new approaches, and continuously refine campaign performance and channel strategy.
• Collaborate with marketing, product, analytics, agency, and line-of-business partners to bring initiatives to market.
• Act as a digital marketing subject-matter resource and align recommendations with bank strategy, industry trends, market forces, and the competitive landscape.
• Lead delivery of digital marketing capabilities, project fulfillment, and change management or communications.
• Help develop strategy with relevant stakeholders, including personalization and product roadmaps.
• Review reporting and data to identify improvement opportunities and work with business partners to improve operational strategy and effectiveness.
• Support processes and operational structures for real-time data acquisition, synthesis, and communication; prepare and distribute stakeholder reports.
• Own governance for selected projects and related risk and control activities where applicable.
• Follow enterprise frameworks, policies, internal controls, regulatory requirements, and risk management practices; identify and help resolve performance, risk, and governance issues.
• Conduct research and analysis, draw conclusions, make recommendations, and support presentations and communications for management or broader audiences.
• Manage stakeholder relationships, build alignment, communicate project progress, and share expertise and best practices with colleagues.
• Contribute to team development, mentorship, knowledge transfer, and a positive, diverse, and collaborative work environment.
• Handle confidential information with discretion and act as a brand ambassador for the bank.

Benefits

• Health and well-being benefits
• Savings and retirement programs
• Paid time off, including Vacation PTO, Flex PTO, and Holiday PTO
• Banking benefits and discounts
• Career development
• Reward and recognition
• Training and onboarding
• Online learning platform and mentoring programs
• Base salary and variable compensation/incentive awards, potentially including cash and/or equity incentive awards

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level