Associate Digital Marketing Strategist - Programmatic

AAA • Costa Mesa, CA

6d • $86,100 - $115,000

About The Position

The Associate Digital Marketing Strategist will support programmatic strategy, planning, execution, optimization, and management of digital marketing initiatives across programmatic channels for Auto Club Enterprise lines of business. The role involves CM360 ad operations and hands-on campaign management across channels including CTV, online video, YouTube, display, and audio.

The position supports campaign planning and measurement, CM360 trafficking and quality assurance, and day-to-day DV360 activation and optimization. It also works with media planning, ad operations, technical teams, and other internal groups to ensure effective budgets, accurate tracking, measurement, campaign performance, and reporting.

Requirements

• 2–3 years of experience in ad operations, including hands-on trafficking and campaign management in CM360.
• Strong understanding of the digital advertising ecosystem, including online and offline tracking and measurement.
• Experience supporting execution and monitoring of programmatic budgets across various channels.
• Effective communication skills, including the ability to explain complex concepts clearly.
• Ability to perform competitive analysis and support development of strategic plans.
• Proficiency with MS Office, Google Docs, and SharePoint.
• Ability to create clear and effective presentations and proficiency with spreadsheets.

Nice To Haves

• Bachelor’s degree in Marketing preferred.
• Direct experience supporting any combination of CTV, online video, display, and streaming audio.
• Experience with DV360 campaign optimization.
• Spreadsheet formulas, macros, and other automation capabilities.

Responsibilities

• Support development of programmatic plans, campaign execution, optimization, and measurement strategies to achieve marketing objectives.
• Manage CM360 ad trafficking across programmatic channels, including CTV, online video, YouTube, display, and audio; ensure timely creative launches, compliant placement setups, 1x1 tagging, and direct IO creative tag exports as needed.
• QA CM360 placements, creative tags, tracking, and trafficking setups for accuracy, proper functionality, and alignment with campaign requirements before launch.
• Meet or exceed monthly and annual sales goals.
• Support campaign activation and execution in DV360 across CTV, online video, display, YouTube, and audio, including day-to-day pacing, performance management, optimization, and troubleshooting.
• Use insights tools and strategies to help improve organizational lifetime value.
• Manage and execute test and iteration roadmaps for paid media campaigns and landing page optimization.
• Work with the media planning team to establish effective budgets and marketing channel mixes.
• Measure, monitor, and track marketing KPIs; ensure channel benchmarks are met or exceeded, identify opportunities for improvement, and update presentations for senior leadership.
• Work with ad operations and technical teams to ensure proper tracking and measurement across marketing channels, including floodlights, vendor pixels, campaign click trackers, 1x1s, and offline phone numbers.
• Collaborate with internal teams on projects involving media planning, creative rotations, product, sales, big data, E-business, analytics, content, and market research.

Benefits

• Medical, dental, and vision health coverage.
• 401(k) savings plan with company match and pension.
• Tuition assistance.
• Floating holidays and PTO for community volunteer programs.
• Paid parental leave.
• Wellness programs.
• Employee discounts on membership, insurance, travel, entertainment, services, and more.
• Incentive program eligibility for full-time positions, based on organization, team, and personal performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed