Associate Digital Marketing Strategist - Programmatic

AAA • Costa Mesa, CA

5d

About The Position

The Associate Digital Marketing Strategist supports programmatic strategy, planning, execution, optimization, measurement, and management of digital marketing initiatives across programmatic channels for Auto Club Enterprise. The role involves hands-on campaign and ad operations work, including CM360 trafficking and quality assurance and day-to-day DV360 campaign management across channels such as CTV, online video, YouTube, display, and audio. The strategist monitors performance and marketing KPIs, supports budget and channel-mix planning, develops tests and optimization roadmaps, and shares insights with internal teams and senior leadership.

Requirements

• 2–3 years of experience in ad operations, with hands-on experience trafficking and managing campaigns in CM360.
• Strong understanding of the digital advertising ecosystem, including online and offline tracking and measurement.
• Experience supporting the execution and monitoring of programmatic budgets across various channels.
• Effective communication skills, including the ability to explain complex concepts clearly and understandably.
• Ability to conduct competitive analysis and support the development of strategic plans.
• Proficiency with MS Office, Google Docs, and SharePoint.
• Ability to create clear and effective presentations and proficiency with spreadsheets.

Nice To Haves

• Bachelor’s degree in Marketing preferred.
• Direct experience supporting any combination of CTV, online video, display, and streaming audio.
• Experience with DV360 campaign optimization.
• Spreadsheet formulas, macros, and other automation capabilities.

Responsibilities

• Support the development of programmatic plans, campaign execution, optimizations, and measurement strategies to achieve marketing objectives.
• Manage CM360 ad trafficking across programmatic channels, ensuring creatives launch on time, placements meet publisher ad specifications, and 1x1 tagging and direct IO creative tag exports are completed as needed.
• QA CM360 placements, creative tags, tracking, and trafficking setups for accuracy, ad functionality, and alignment with campaign requirements before launch.
• Meet or exceed monthly and annual sales goals.
• Support campaign activation and execution in DV360 across CTV, online video, display, YouTube, and audio; manage day-to-day pacing, performance, optimization, and troubleshooting.
• Use insights tools and strategies to help improve the organization’s lifetime value.
• Manage and execute test and iteration roadmaps for paid media campaigns and landing page optimization.
• Work with the media planning team to establish budgets and marketing channel mixes aimed at achieving the best results.
• Measure, monitor, and track marketing KPIs; ensure channel benchmarks are met or exceeded, identify areas for growth or improvement, and update presentations for senior leadership.
• Work with ad operations and technical teams on tracking and measurement across marketing channels, including floodlights, vendor pixels, campaign click trackers, 1x1s, and offline phone numbers.
• Collaborate with internal teams on projects involving media planning, creative rotations, product, sales, big data, E-business, analytics, content, and market research.

Benefits

• Health coverage for medical, dental, and vision.
• 401(k) savings plans with company match and a pension.
• Tuition assistance.
• Floating holidays and PTO for community volunteer programs.
• Paid parental leave.
• Wellness programs.
• Employee discounts on membership, insurance, travel, entertainment, services, and more.
• Incentive program eligibility for full-time positions based on organization, team, and personal performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level