Senior Digital Media Strategist, Programmatic
About The Position
As a Programmatic Strategist within Verizon’s in-house digital media center of excellence, this role is responsible for programmatic media strategy, execution, and optimization across all inventory types to achieve brand and business objectives. The role oversees programmatic media planning across selected Verizon units and uses knowledge of the technology landscape and the evolution of programmatic buying to educate internal leadership, media, and advertising teams about emerging technologies. The strategist develops innovative campaigns with Verizon’s marketing team, partners with Yahoo and other organizations to advance product roadmaps and expand programmatic capabilities, and collaborates with media leaders and partner units across Verizon to support activations and improve digital experiences. The role also helps internal teams understand programmatic technology developments and relevant marketplace tools. This is a hybrid position with a defined work location that includes working from home and at least three days per week in the office. The schedule is 40 hours per week.
Requirements
- Bachelor’s degree or four or more years of work experience.
- Four or more years of relevant experience, demonstrated through work and/or military experience or specialized training.
- Marketer, agency, or consultative services experience in programmatic media strategy and investment.
- Experience managing self-serve programmatic channels, including display, video, social, digital out-of-home (dOOH), audio, and native.
- Experience with primary buying platforms and formats, including Yahoo, Google, Amazon, and Trade Desk.
Nice To Haves
- A degree in marketing or a related field.
- Relevant work experience in programmatic media.
- Ability to manage projects across multiple stakeholders and influence across divisions, departments, and teams.
- Experience in data-driven targeting and reach strategy.
- Programmatic buying experience within agency trading desks, management consultancies, or brands with in-house programmatic capabilities.
- Knowledge of advertising channels including TV, audio, out-of-home, desktop and mobile display, digital video, and social media, as well as buying methodologies such as CPM, CPC, and CPA.
- Knowledge of the evolution of programmatic media and how video, social, display, native, and branded content became purchasable programmatically.
- Experience making technology adoption recommendations based on awareness of the current and emerging programmatic technology landscape.
- Experience building and executing programmatic buying strategy.
- Experience applying data to improve programmatic buys.
- Experience leading data-driven media technology, including LiveRamp, Adobe AAM, Epsilon, or Acxiom.
- Experience with ad verification and brand safety tools, including IAS, DoubleVerify, or Moat.
Responsibilities
- Develop and execute innovative strategies and campaigns in conjunction with Verizon’s marketing team.
- Partner with Yahoo and other partners to drive product roadmaps and expand programmatic capabilities in the broader marketplace.
- Partner with Brand, Business, Search, Social, and Analytics media leaders to support activations.
- Support Operations, Experience, Technology, and CRM partner units in creating improved digital experiences across touchpoints.
- Educate internal teams on programmatic technology developments, marketplace leaders, and technology that can be utilized.
- Oversee programmatic media planning across selected Verizon units.
- Execute and optimize programmatic media strategy across inventory types to achieve brand and business objectives.
Benefits
- Medical, dental, and vision benefits.
- Short- and long-term disability insurance.
- Basic and supplemental life insurance.
- AD&D insurance.
- Identity theft protection.
- Pet insurance.
- Group home and auto insurance.
- Matched 401(k) savings plan.
- Up to 8 company-paid holidays per year.
- Up to 6 personal days per year.
- Paid parental leave.
- Adoption assistance.
- Tuition assistance.
- Incentives and an award-winning total rewards package.
- Potential premium pay, such as overtime, shift differential, holiday pay, or allowances, depending on the role.
- Up to 15 days of vacation per year for newly hired employees, increasing with additional service.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
