Associate Digital Marketing Manager - Paid Social & Programmatic Performance Marketing

TD Bank • Greenville, NY

4d • Onsite

About The Position

The Associate Digital Marketing Manager leads and manages moderately to complex digital, social, and content marketing projects and campaigns. As part of TD’s U.S. Digital Marketing & Martech Transformation team and Digital Growth Marketing Center of Excellence, the role supports Paid Social and Programmatic Display strategy and execution to drive customer acquisition and profitable growth. The position works with marketing, product, analytics, agency, creative, and line-of-business partners, and may provide internal or external consulting and advisory services. It applies best practices to improve processes, products, and services, and may serve as a subject matter expert for others.

The role combines strategic planning with hands-on campaign execution. The Associate Digital Marketing Manager develops integrated media plans, manages and optimizes campaigns—especially conversion campaigns on Meta—analyzes campaign, audience, and creative performance, develops forecasts and business cases, and turns findings into recommendations for business stakeholders and senior leaders. The channel remit is approximately 75% Meta and 25% LinkedIn, Reddit, and TikTok; podcasts, video, and other paid social channels may account for about 5%. The role works with a media agency and creative partners, tests new approaches, supports measurement and tagging plans, and helps evolve Paid Social strategy and go-to-market processes.

This is an expert-level professional position requiring in-depth knowledge of its specialty and working knowledge of related areas. It leads projects with moderate to complex risk and resource requirements, solves complex problems involving multiple variables and stakeholders, contributes to standards and solutions, builds stakeholder alignment, and guides others within its area of expertise. The position also supports risk, governance, compliance, and control practices and handles confidential information with discretion.

The role is based in New York, New York. The posting states 40 hours and lists a pay range of $34.75–$56.50 USD. It is not eligible for TD work visa sponsorship; applicants must be authorized to work in the United States without current or future need for TD sponsorship.

Requirements

• Undergraduate degree and/or relevant professional certifications, designations, or equivalent required.
• Five or more years of relevant experience; alternatively, TD will consider candidates with a bachelor's degree and three or more years of relevant experience.
• Proven track record of scaling performance marketing through Paid Social, with significant hands-on experience building and optimizing conversion campaigns on Meta.
• Experience owning daily Meta ad account updates and applying current paid social best practices.
• Experience optimizing paid social account structures, budgets, and test plans, and setting up campaigns to maximize return on ad spend.
• Experience analyzing campaign, audience, and creative results to inform business strategy and recognizing effective paid social creative.
• Proficient knowledge of multiple marketing disciplines, strategy development, consulting principles, supported lines of business, the banking industry, and product and customer markets.
• Knowledge of current and emerging competitor and market trends and of risk management environments, standards, and regulations.
• Ability to manage a budget and work within budget constraints.
• Ability to lead, plan, implement, and evaluate program or project activities to ensure completion of initiatives.
• Sound judgment and effective oral and written communication skills.
• Ability to collaborate, build relationships, and work both independently and as a team member.
• Skill using computer applications, including Microsoft Office.
• Ability to analyze, organize, and prioritize work while meeting multiple deadlines.
• Ability to handle confidential information with discretion.
• Ability to work through legal and compliance approvals for marketing collateral.

Nice To Haves

• Experience with LinkedIn, Reddit, TikTok, podcasts, video, and other paid social channels.
• Experience building paid social campaigns and ads, optimizing account structures, and setting up incrementality tests.
• Experience managing media agencies to execute performance campaigns.
• Financial services digital advertising experience; B2B marketing experience is a plus.
• Comfort building tagging plans for new Floodlights or Meta CAPI/Pixel events.
• Experience developing creative feedback and insights, particularly for paid social ads.
• Commitment to ongoing learning and development in subject-matter expertise and keeping current with channel best practices.

Responsibilities

• Lead and manage moderately to complex digital, social, and content marketing projects, plans, campaigns, and related initiatives.
• Develop and contribute to Paid Social and Programmatic Display strategy, integrated media plans, and customer acquisition campaigns.
• Build, launch, manage, and optimize paid social campaigns, including daily ad account updates, conversion campaigns, account structures, budgets, and test plans on Meta.
• Partner with the media agency of record and creative partners to execute and improve performance campaigns.
• Analyze campaign, audience, and creative performance; review reporting and data to identify improvements and inform business strategies.
• Develop forecasts, business cases, campaign plans, marketing reports, insights, and recommendations for stakeholders and senior leaders.
• Identify growth opportunities, test new approaches, assess incrementality, and continuously optimize campaigns to maximize business impact and return on ad spend.
• Provide creative feedback and insights, particularly for paid social advertising, and review creative concepts and test results.
• Help develop strategy with relevant stakeholders, including personalization and product roadmaps, and support the delivery of digital marketing capabilities and change management.
• Develop or support processes for real-time data acquisition, synthesis, communication, tagging, and measurement.
• Support governance for selected projects and related risk and control management activities; ensure work aligns with enterprise frameworks, policies, regulatory requirements, and business priorities.
• Conduct research and meaningful analysis, draw conclusions, assess program effectiveness, and support presentations and communications for management and broader audiences.
• Monitor service, productivity, and efficiency; implement continuous process and performance improvements and facilitate remediation where needed.
• Collaborate across business lines and control functions, maintain stakeholder relationships, share knowledge, and contribute to team development.

Benefits

• Health and well-being benefits
• Savings and retirement programs
• Paid time off, including Vacation PTO, Flex PTO, and Holiday PTO
• Banking benefits and discounts
• Career development
• Reward and recognition
• Potential eligibility for cash and/or equity incentive awards through an incentive plan
• Training and onboarding
• Access to an online learning platform and mentoring programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level