Performance Marketing Manager – Paid Social (m/w/d)

AlphaPet Ventures

8d•Remote

About The Position

As Performance Marketing Manager for Paid Social, you will help the company’s premium pet-food brands reach more pet owners and contribute directly to its 2027 new-customer targets. You will be responsible for four Meta accounts, the testing roadmap, and creative briefs. Working with the Creative Strategist, you will identify which messages perform best, while relying on accurate tracking data and dependable reporting. The role is permanent and full-time, and can be performed remotely or from Munich. The company offers flexible working hours based on trust, home-office options, and the possibility of working abroad for several months.

Requirements

Several years of demonstrable paid social experience, especially with Meta, including personal responsibility for budgets of at least €150,000 per month and systematic creative testing (angles, hooks, and iteration).
Substantial D2C or e-commerce experience, including campaign management against CAC and contribution margin.
Sound foundational understanding of Pixel, CAPI, and attribution, including MMM versus DDA.
Confident use of Meta Ads Manager, Business Manager, and Excel or Google Sheets.
A data-driven, critical approach to sources, independent working style, reliable documentation, and proactive communication when results deviate.
Fluent German (C1) and very good English (B2).

Nice To Haves

Initial experience with Looker, Klar, GA4, Asana, Confluence, and Slack.

Responsibilities

Manage multiple Meta accounts daily, including budgets, bidding, account structure, and campaign setups in line with the company’s naming conventions.
Build and maintain a structured, consistent testing and scaling process.
Test new concepts and angles with the Creative Strategist, identify winning ads, and scale them.
Manage campaigns according to CAC-to-CLV and maintain tracking and data quality across Pixel, CAPI, and event setup.
Brief and review creative assets.
Provide weekly and monthly reports on spend, CAC, new customers, and contribution margin.

Benefits

Flexible working hours based on trust.
Home-office options, including a contribution toward home-office equipment.
Option to work abroad for several months.
28 days of annual leave, with the option to take up to 20 days of unpaid leave and special leave.
Internal and external professional development opportunities.
Access to OpenUp for anonymous individual or group therapy sessions and one-to-one meetings with therapists.
Employee discounts for people and pets.
Regular team, company, and family-and-friends events.
Office social area with table football and Nintendo Switch games.
Fully equipped office kitchen, with complimentary coffee, cocoa, tea, soft drinks, water, juices, fresh fruit, snacks, and sweets.
Subsidized EGYM Wellpass membership providing access to sports and wellness facilities.
Access to modern AI tools.