Email Marketing Specialist (m/f/d)

Hornetsecurity • Hanover, NH

17h

About The Position

The Email Marketing Specialist will strengthen the Marketing team in Hannover, focusing on email marketing and marketing automation. The role involves building campaigns, creating targeted audiences, developing automated workflows, and using performance insights to continuously improve customer communications throughout the customer lifecycle. The specialist will collaborate with regional Marketing, Content, Design, and Sales teams in an international environment.

Requirements

• At least 2 years of hands-on experience in marketing automation, email marketing, CRM marketing, or a similar digital marketing role.
• Practical experience with HubSpot or a comparable marketing automation platform.
• Experience creating email campaigns, automated workflows, audience segments, and customer journeys.
• Good understanding of campaign performance and ability to use data to improve future campaigns.
• Strong attention to detail and a structured approach to campaign testing and quality assurance.
• Comfort working with CRM data and collaborating with Marketing and Sales stakeholders.
• Strong communication skills and confidence working in an international, collaborative environment.

Nice To Haves

• Strong HubSpot experience.
• Basic HTML/CSS knowledge for email adjustments.
• Experience working with Salesforce alongside a marketing automation platform.
• Experience in an international or B2B marketing environment.
• Familiarity with more advanced HubSpot functionality, integrations, or reporting.

Responsibilities

• Plan, build, test, and optimize email campaigns, newsletters, and automated marketing workflows in HubSpot.
• Create audience segments based on customer data, behavior, and lifecycle stages.
• Build and improve nurture, follow-up, re-engagement, and lifecycle campaigns.
• Use personalization and dynamic content to make communications more relevant to different audiences.
• Monitor campaign performance and use metrics and A/B test results to improve future communications.
• Test campaigns before launch, including links, tracking, personalization, segmentation, and responsive display.
• Collaborate with Content, Design, Regional Marketing, and Sales teams to deliver campaigns.
• Help maintain clean and reliable marketing data and support connections between HubSpot, Salesforce, and the website.
• Follow email marketing best practices concerning consent, data protection, and deliverability.

Benefits

• Personal and professional development opportunities.
• Home-office option and flexible, trust-based working time.
• Be-Active Bonus allowance for membership in fitness and sports clubs.
• Free parking in Hannover, a discounted Jobticket, or bike leasing.
• Employer contribution to the company pension plan.
• Unlimited contracts and the opportunity to grow long-term with the company.
• Temporary Employee Exchange Program offering opportunities to work at global office locations.
• €1,500 referral bonus for every successful candidate referral.
• Team events.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed