Marketing Specialist, Direct Mail/Email Buyer

Plymouth Rock Assurance Corporation • Woodbridge, NJ

7d

About The Position

The Buyer, Direct Mail, Aggregators & Email plans, negotiates, and optimizes paid media across direct mail, insurance aggregator and marketplace partners, and email channels. As part of the Integrated Media team, this role drives efficient, profitable new customer acquisition through these channels. The Buyer works closely with Data & Analytics, Creative, Marketing Operations, and external partners to plan campaigns, manage budgets, test new approaches, and report on results. The position is suited to a detail-oriented, analytical marketer who enjoys managing vendor relationships and continually improving performance.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• At least 3 years of experience in direct response or performance marketing, with hands-on experience in direct mail, email, aggregators, or affiliate and partner channels.
• Strong understanding of email testing and optimization, including subject lines, creative, calls to action, cadence, and journey testing.
• Strong analytical ability and proficiency in Excel; able to evaluate campaign data, response rates, and CPA and ROI metrics.
• Demonstrated ability to manage vendors and negotiate favorable terms.
• Excellent attention to detail and ability to manage multiple campaigns and deadlines.
• Strong written and verbal communication and collaboration skills.

Nice To Haves

• Experience with segmentation and personalization, including using customer data and behavior to determine appropriate messaging.
• Experience in insurance or other regulated financial services.
• Familiarity with insurance aggregator or comparison marketplaces.

Responsibilities

• Plan, buy, and manage direct mail, aggregator, and email campaigns from audience selection through delivery, aligned with acquisition goals and budgets.
• Partner with Data & Analytics on audience targeting, list selection, modeling, and suppression strategies to improve response and quality.
• Manage relationships, bids, budgets, and performance with insurance aggregators and marketplace partners; identify and evaluate new partners and opportunities.
• Negotiate rates, terms, and placements with list providers, print and mail vendors, email partners, and aggregators.
• Design and run tests across audiences, offers, creative, timing, and bids; analyze results and apply learnings to improve CPA, ROI, and volume.
• Track spend, pacing, and forecasts by channel; flag variances and recommend budget reallocation as needed.
• Build regular performance reports and communicate findings and recommendations to the Manager and senior leadership.
• Coordinate with Creative, Marketing Operations & Trafficking, and Product on creative, offers, timelines, and approvals.
• Ensure campaigns follow applicable regulations and company standards, including CAN-SPAM, privacy requirements, and insurance advertising rules.
• Monitor competitor activity, industry trends, and new channel opportunities.

Benefits

• 4 weeks accrued paid time off, 8 paid national holidays per year, and 2 floating holidays.
• Low-cost health insurance options with medical, dental, and vision coverage starting on Day 1.
• Annual 401(k) employer contribution.
• Free onsite gym and health center at the Woodbridge location.
• Professional development resources, including LinkedIn Learning and licensure assistance.
• Health and wellness program and fitness reimbursements.
• Various paid family leave options, including paid parental leave.
• Tuition reimbursement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level