Credit Manager Jobs

About The Position

Requirements

• Bachelor's Degree in Marketing, Business Administration, Communications, Advertising, Public Relations, or a related field required.
• Five (5) or more years of progressive marketing experience required.
• Knowledge of Google Analytics, Google Ads, Meta Ads Manager, CRM systems, marketing automation, and reporting tools.
• Strong understanding of digital marketing, SEO, SEM, social media, email marketing, website management, analytics, and online advertising.
• Strong analytical and strategic thinking abilities.
• Demonstrated ability to manage multiple priorities in a fast-paced environment.
• Member-focused mindset with a passion for innovation and service excellence.
• Requires five (5) to seven (7) years of progressively responsible experience in marketing, advertising, communications, or digital marketing, including experience developing integrated marketing strategies and managing campaigns.
• Advanced Computer Knowledge
• Ability to read, write, and speak in English at an advanced level
• Microsoft Office
• Adobe Express and/or Canva
• Website content management
• Google Analytics familiarity
• Social media management
• Ability to multi-task while maintaining attention to detail
• Ability to work independently while being a team player
• Strong Time Management skills
• Must exercise discretion with confidential information, work effectively both independently and collaboratively, adapt to changing priorities, and provide excellent internal and external customer service.

Nice To Haves

• Maintain knowledge of Microsoft Office Products and marketing technology platforms.
• Maintain working knowledge of website CMS, email marketing, analytics, and social media management tools.
• Attend continuing education related to digital marketing, financial services marketing, compliance, branding, leadership, and emerging marketing technologies.

Responsibilities

• Develop and execute Essential’s annual marketing strategy and tactical marketing plans aligned with organizational goals.
• Lead integrated marketing campaigns promoting loans, deposits, digital banking services, and brand awareness.
• Establish annual marketing objectives, campaign calendars, social media initiatives and calendars.
• Monitor marketing trends, competitive activity, consumer behavior, and emerging technologies to recommend new marketing initiatives.
• Supervise, coach, mentor, and develop the Digital Marketing Coordinator.
• Foster collaboration, innovation, accountability, and continuous improvement within the marketing department.
• Maintain and strengthen Essential’s brand identity across all communication channels.
• Ensure consistency of messaging, creativity, tone, and member experience throughout all marketing materials.
• Review marketing collateral, advertisements, website content, digital communications, and public-facing materials.
• Provide strategic oversight for website management, search engine optimization (SEO), paid search, paid social, display advertising, streaming media, geofencing, email marketing, social media, and digital campaigns.
• Serve as the primary relationship manager with Essential's digital marketing agency and other marketing vendors.
• Monitor digital campaign performance and adjust strategies based on analytics and organizational priorities.
• Oversee website strategy and digital content to ensure positive brand exposure.
• Analyze digital marketing metrics, website traffic, member acquisition, application conversions, and campaign performance.
• Ensure marketing campaigns support objectives and maximize return on investment.
• Utilize data to guide marketing decisions and optimize future campaigns.
• Ensure all marketing activities comply with regulatory requirements and Credit Union policies.