Communications Manager Jobs

About The Position

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• At least 5 years of experience in product marketing, B2B marketing, or communications, preferably in an industrial or technical environment.
• Excellent writing, editing, and proofreading skills, with the ability to tailor messaging for different audiences.
• Proficiency in Microsoft Office and Adobe Creative Suite.
• Experience with email platforms such as Mailchimp or HubSpot and CMS tools such as WordPress.
• Strong project management and organizational skills, with the ability to manage multiple priorities.
• Ability to understand technical product information and turn it into customer-focused messaging.

Nice To Haves

• Experience working in or with manufacturing, engineering, industrial products, or industrial flow control products.
• Familiarity with CRM tools such as Microsoft Dynamics 365 or Salesforce and marketing automation platforms.
• Understanding of SEO, digital marketing best practices, and Google Analytics.
• Basic graphic design or video editing skills.

Responsibilities

• Create and manage marketing content such as brochures, sell sheets, case studies, email campaigns, web content, and social media.
• Work with product managers and engineers to understand product features, benefits, and applications and translate technical capabilities into customer-centric commercial value propositions.
• Coordinate with external agencies and vendors on creative development, video production, and trade show materials.
• Maintain and evolve the company’s voice and messaging across internal and external communication platforms.
• Support product launches and promotional campaigns with collateral, landing pages, press releases, and internal rollout materials.
• Assist with planning and executing industry trade shows and events, including booth messaging, signage, and promotional items.
• Manage company website updates and ensure product pages are current and optimized for user experience and SEO.
• Build, execute, and analyze multi-channel inbound and outbound lead-generation campaigns targeting complex industrial decision makers.
• Monitor and analyze campaign performance metrics, customer engagement, and sales enablement effectiveness, and recommend improvements.
• Collaborate with sales teams and distributors to support their marketing needs, including co-branded collateral and training presentations.
• Ensure brand consistency across all materials and communications.