Internal Communications & Events Manager

Choice Hotels • North Bethesda, MD

7d • Hybrid

About The Position

The Internal Communications & Events Manager leads strategic employee communications and high-impact internal events that connect associates to company priorities, culture, and business goals. The role develops and executes communication strategies for enterprise initiatives, executive messaging, change management, and employee engagement programs, while producing engaging internal events and experiences. The position translates complex information into clear, compelling messages and delivers employee experiences designed to drive engagement and business results.

Based at Choice Hotels International’s corporate headquarters in North Bethesda, Maryland, this role requires regular onsite presence under a hybrid schedule: onsite Monday through Thursday and remote on Fridays. Relocation assistance and employment visa sponsorship are not available. The position is eligible for an annual bonus under Choice’s Management Incentive Plan (MIP), in addition to the stated salary range.

Requirements

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, Event Management, or a related field, or an equivalent combination of education and relevant work experience.
• At least 5 years of experience in internal communications, corporate communications, employee communications, or a related field.
• At least 3 years of experience leading communication strategy, planning, and execution for internal events, employee engagement programs, or organizational initiatives.
• Demonstrated success managing communication campaigns and events from strategy through delivery.
• Experience supporting executive communications, change communications, and time-sensitive operational communications.
• Exceptional writing, editing, storytelling, and presentation development skills.
• Strong project management, organizational, and stakeholder management capabilities.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.
• Strong visual and creative judgment, with an understanding of brand standards and audience engagement best practices.

Nice To Haves

• Master’s degree in Communications, Public Relations, Organizational Communication, Marketing, or a related field.
• Experience in hospitality, travel, entertainment, media, retail, or another customer-centric industry.
• Experience managing large-scale employee events, leadership meetings, conferences, or recognition programs.
• Experience working with external agencies, creative partners, production companies, or event vendors.
• Experience with employee engagement platforms, collaboration tools, or internal communications technology.

Responsibilities

• Develop and execute internal communication strategies that advance business priorities, organizational initiatives, and employee engagement goals.
• Partner with leaders and stakeholders to create communication plans aligned with company objectives and audience needs.
• Create clear, compelling messaging and communication materials for employee audiences.
• Lead executive communications, organizational announcements, culture initiatives, and enterprise-wide messaging.
• Develop communication frameworks, toolkits, and resources to help leaders communicate effectively and consistently.
• Evaluate communication effectiveness and recommend improvements using business outcomes and employee feedback.
• Lead integrated communication campaigns supporting business initiatives, organizational change, and employee experience programs.
• Design multichannel communication strategies that increase awareness, understanding, and engagement.
• Identify audience needs, campaign objectives, and success measures with stakeholders; monitor campaign performance and apply insights to improve future communications.
• Lead the strategy, planning, and execution of internal events, including leadership meetings, town halls, recognition programs, and employee engagement experiences.
• Collaborate with business leaders to define event objectives, key messages, and desired outcomes.
• Manage event budgets, timelines, project plans, vendors, and production schedules.
• Develop event content, executive presentations, speaker materials, communication plans, and run-of-show documentation.
• Coordinate internal teams and external partners to deliver high-quality event experiences that support company culture and business objectives.
• Lead communications during employee-impacting operational issues and business disruptions; assess needs, recommend response strategies, and provide timely, accurate updates.
• Manage communications related to office closures, severe weather, facilities issues, technology disruptions, safety matters, and other operational events.
• Maintain communication tools, templates, and processes supporting incident response and business continuity communications.
• Advise leaders and stakeholders on communication strategy, change management, messaging, timing, audience engagement, and channel selection.
• Lead communications planning for high-profile initiatives requiring coordinated cross-functional support.
• Partner with Human Resources and other business functions to align employee-facing communications and initiatives.
• Build organization-wide relationships to identify communication opportunities and improve communication effectiveness.
• Champion strategic, enterprise-wide communication approaches that promote consistency and business impact.

Benefits

• Medical, dental, and vision coverage
• Paid leave and time off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• Retirement and health savings financial benefits
• Employee recognition programs
• Discounts at Choice hotels worldwide
• Annual bonus eligibility under Choice’s Management Incentive Plan (MIP)

What This Job Offers

• Job Type: Full-time
• Career Level: Manager