Product Marketing Manager

Axis Communications • Chelmsford, MA

20h • $95,000 - $105,000 • Onsite

About The Position

Axis Communications’ Americas Marketing Team is seeking a hands-on Product Marketing Manager for its Chelmsford, Massachusetts location. The role plans, executes, and follows through on product marketing strategies for the Axis Network Audio and System Devices portfolios. It works with internal and external customers and uses traditional and digital marketing tactics to deliver product marketing campaigns with measurable business impact.

The manager develops integrated marketing strategies, coordinates with local and global product, marketing, and technical teams on go-to-market plans for product releases, and builds expertise in the portfolios to create product messaging and positioning. The role also contributes to long-term portfolio strategy, generates awareness and demand through campaigns and launch plans, evaluates competitor marketing, measures and reports initiative ROI, and connects product marketing work to company objectives and other marketing teams’ plans.

Requirements

• Bachelor’s degree in marketing or a related field.
• At least 5 years of marketing experience in a B2B environment.
• Project management skills to strategize, plan, prioritize, and execute detailed marketing initiatives.
• Ability to learn technical concepts and translate them into clear marketing messaging aligned with customer needs.
• Ability to develop thoughtful, creative content that turns technical material into compelling stories for target audiences.
• Ability to build strong internal and external business relationships.
• Exceptional attention to detail and organizational skills, including the ability to balance multiple projects and priorities.
• Effective communication skills with varying audiences and ability to collaborate with local and international teams.
• Enthusiasm for brand development and ability to see the big picture.
• Knowledge of sales behaviors and needs, and understanding of how marketing enables teams to accelerate business impact.
• Self-starter approach to professional development and willingness to share knowledge and help elevate team members.
• Experience with a marketing automation platform and knowledge of Salesforce or another CRM platform.

Nice To Haves

• Product marketing experience within a channel sales model.
• IT industry and/or security industry experience, preferably with knowledge of network audio or system devices.
• Experience with Pardot.

Responsibilities

• Create and execute integrated marketing strategies for the network audio and system device portfolios.
• Work with local and global product, marketing, and technical teams to determine effective paths to market for new product releases.
• Develop subject-matter expertise in the network audio and system device portfolios and use it to shape product messaging and positioning.
• Coordinate internally on long-term portfolio strategy and identify marketing initiatives that support portfolio growth.
• Generate awareness and demand through campaigns and product launch plans.
• Evaluate competitor marketing to inform current and future marketing strategies.
• Set goals, measure the ROI of marketing initiatives, report results, and optimize product marketing plans.
• Connect marketing strategies to short- and long-term company goals and objectives.
• Influence and leverage other marketing teams’ initiatives by incorporating product marketing strategy into their plans.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level