Marketing Communications Manager

Circor Careers•Monroe, NC

25d

About The Position

The Marketing Communications Manager creates and manages marketing content across multiple channels and maintains consistent company voice, messaging, and brand presentation. The role works with product managers and engineers to translate technical product features, benefits, and applications into customer-focused commercial messaging. It supports product launches, promotional campaigns, lead generation, sales enablement, and industry events, while coordinating with agencies, vendors, sales teams, and distributors. The position also manages company website updates and evaluates marketing performance to identify improvements.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
At least 5 years of experience in product marketing, B2B marketing, or communications, preferably in an industrial or technical environment.
Excellent writing, editing, and proofreading skills, with the ability to tailor messaging for different audiences.
Proficiency in Microsoft Office and Adobe Creative Suite.
Experience with email platforms such as Mailchimp or HubSpot and CMS tools such as WordPress.
Strong project management and organizational skills, with the ability to manage multiple priorities.
Ability to understand technical product information and turn it into customer-focused messaging.

Nice To Haves

Experience working in or with manufacturing, engineering, industrial products, or industrial flow control products.
Familiarity with CRM tools such as Microsoft Dynamics 365 or Salesforce and marketing automation platforms.
Understanding of SEO, digital marketing best practices, and Google Analytics.
Basic graphic design or video editing skills.

Responsibilities

Create and manage marketing content such as brochures, sell sheets, case studies, email campaigns, web content, and social media.
Work with product managers and engineers to understand product features, benefits, and applications and translate technical capabilities into customer-centric commercial value propositions.
Coordinate with external agencies and vendors on creative development, video production, and trade show materials.
Maintain and evolve the company’s voice and messaging across internal and external communication platforms.
Support product launches and promotional campaigns with collateral, landing pages, press releases, and internal rollout materials.
Assist with planning and executing industry trade shows and events, including booth messaging, signage, and promotional items.
Manage company website updates and ensure product pages are current and optimized for user experience and SEO.
Build, execute, and analyze multi-channel inbound and outbound lead-generation campaigns targeting complex industrial decision makers.
Monitor and analyze campaign performance metrics, customer engagement, and sales enablement effectiveness, and recommend improvements.
Collaborate with sales teams and distributors to support their marketing needs, including co-branded collateral and training presentations.
Ensure brand consistency across all materials and communications.