Marketing & Communications Manager

YMCA of Western North Carolina • Woodfin, NC

18h • $21 - $0 • Onsite

About The Position

The Marketing and Communications Manager manages social media, website content, and digital asset systems; supports project tracking and campaign coordination; and assists with staff training and vendor, partner, and media relations. The role reports to the Communications Director, with a dotted line to the Marketing Director.

The position supports the YMCA of Western North Carolina’s marketing and communications work across its centers and service lines. It coordinates content and materials across digital and physical channels, helps maintain brand consistency, and supports department objectives.

Requirements

• At least two years of professional experience in marketing, communications, social media management, or a related field.
• Excellent interpersonal and verbal communication skills, including the ability to represent the organization publicly, give in-person and virtual presentations, and work effectively with staff, clients, partners, and vendors.
• Proficiency with Microsoft 365 business software, including Word, Outlook, Excel, PowerPoint, and Teams.
• Proficiency with Canva, Adobe Creative Suite (Photoshop, Illustrator, and InDesign), project management tools, and social media management tools.
• Experience with website content management systems and web analytics platforms.
• Organizational skills, efficiency, and the ability to independently manage projects, demonstrate creativity, and put ideas into action.
• Ability to adapt to a fast-paced environment with multiple projects and competing deadlines.
• Must provide own transportation to the workplace and for certain duties, including site visits to program locations.
• Must be able to sit; use hands and fingers; handle or feel objects, tools, or controls; talk; see; and hear.
• Must be able to meet strength and lifting requirements, including occasionally lifting or moving up to 20 pounds.
• Must possess close, distance, color, and peripheral vision, depth perception, and the ability to adjust focus.

Nice To Haves

• Bachelor’s degree in marketing, communications, digital media, or a related field is preferred.
• Familiarity with project management tools such as Trello, Asana, or Monday.
• Familiarity with social media management tools such as Sprout Social or Hootsuite.

Responsibilities

• Plan, capture, schedule, and publish social media content across platforms; monitor daily engagement and respond to comments and reviews.
• Manage content for two websites, ensuring timely, accurate updates aligned with brand standards.
• Serve as a point of contact for center, service line, and program directors; handle routine marketing requests, coordinate asset handoffs, and facilitate communication between YMCA staff and the MarComm team.
• Support production workflows for physical marketing collateral, including quality control, communication, and delivery timelines across centers and service lines.
• Coordinate cross-channel campaigns by tracking asset handoffs, communications schedules, and deployment timelines across email, social, web, and physical channels.
• Assist with day-to-day communications and logistics involving external vendors, media partners, and community collaborators.
• Assist with ordering, inventory tracking, and distribution of branded physical materials, including signage, event banners, and promotional items.
• Organize, maintain, and audit the department’s digital asset libraries to support brand consistency and staff access.
• Deliver staff training on social media, brand guidelines, and digital tools across locations.
• Model inclusive behaviors and embrace all dimensions of diversity.
• Support the department in working toward association-level objectives, as measured by identified operational priorities.

Benefits

• Medical, dental, and vision insurance.
• Group life insurance and long-term disability paid by the Y.
• Short-term disability, term life insurance, and dependent life insurance available for purchase.
• Generous paid time off.
• Retirement plan with an employer contribution of 12% of salary, subject to eligibility requirements.
• Free YMCA membership.
• Free afterschool childcare and summer day camp.
• Program discounts.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager