Manager of Marketing and Communications

Sipcam Agro USA•Durham, NC

About The Position

The Manager of Marketing and Communications leads integrated marketing communications for Sipcam Agro’s Agriculture and Specialty business units in the United States and Canada. The role develops technical and promotional content across print, digital, direct-mail, point-of-purchase, and trade-show channels, coordinates cross-functional execution, creates market interest and demand for Sipcam Agro products, and maintains consistent brand identity and positioning within the agronomy industry. The manager develops and coordinates communication plans with the Senior Director of Marketing, executes approved campaigns, and equips Sales with marketing tools, reports, pricing information, and sales programs. The role manages social media strategy, corporate websites, branding, product-label updates, and trademarks, and contributes to new-product campaigns and customer-segment value propositions. It also coordinates trade-show activities and undertakes project management for product development, production coordination, packaging, and launch activities, reporting progress to the Senior Director of Marketing. The role requires the ability to report to the Durham, North Carolina office.

Requirements

Bachelor’s degree in marketing, communications, or a similar field.
Five or more years of experience in the agriculture industry in marketing and communications.
Five or more years of project management experience.
Five or more years of technical writing experience.
Expertise with Microsoft Office products, including Word, Excel, PowerPoint, and Outlook; Canva; Adobe or graphic-design software; WIX website design; and AI.
Ability to work cross-functionally to provide marketing support.
Ability to work independently and be self-motivated.
Strong organizational skills to meet multiple deadlines.
Ability to handle multiple deliverables and prioritize tasks.
Strong decision-making and problem-solving skills.
Facilitation and group coordination skills.
Excellent verbal and written interpersonal and communication skills.
Superb attention to detail.
Ability to report to the Durham, NC office.

Responsibilities

Develop and write communication plans by market or product for the Agriculture and Specialty business units.
Coordinate, administer, communicate, and follow through on communication plans developed with the Senior Director of Marketing.
Execute approved communication plans for print advertisements, literature, online promotional materials, and trade-show coordination as needed.
Provide the Sales team with appropriate marketing and communication tools and reports for Agriculture and Specialty Products.
Assist with creating, maintaining, and communicating price lists and sales programs.
Work with the Sales team to ensure sales programs align with distribution strategy.
Maintain and develop social media strategy and tactics with the marketing group and partners.
Coordinate technical product-label updates with Regulatory, Production, and Purchasing teams before production.
Manage the corporate websites for Sipcam Agro USA, Inc.; Sipcam Agro Solutions; and Sipcam Agro Canada.
Manage and develop corporate branding to ensure a consistent corporate brand look and identity.
Participate on the New Product Introduction team to drive new-product campaigns.
Liaise with a trademark attorney as needed to ensure brand names are available at product launch.
Manage and track trademarks for Sipcam Agro USA, Inc., Advan LLC, and Sostram Corporation.
Work with Sales and the Senior Director of Marketing to develop value propositions for key customer segments based on customer needs.
Provide project management as needed, tracking and coordinating product development, production coordination, package development, and launch activities; report progress to the Senior Director of Marketing.
Independently write media plans and convey interpretations of results.
Coordinate trade-show activities, communications, and demand creation.