Marketing and Communications Manager

Valence•The Woodlands, TX

23h

About The Position

The Marketing and Communications Manager leads Valence’s brand strategy and marketing communications. The role partners with executive and general management teams to develop marketing programs, strategies, and campaigns, and provides leadership for the organization’s strategic marketing plan. It oversees the company’s website, social media presence, digital marketing activity, customer experience initiatives, and internal and external communications. The manager also works with IT, Sales Operations, and HR on sales and marketing tools, customer and employee engagement, and the employer brand. The position plans and coordinates meetings, events, conferences, and trade shows; manages marketing budgets and vendor relationships; and measures program performance through reports, KPIs, and digital analytics. It conducts research into market trends, customer behavior, and the competitive landscape, and shares relevant marketing practices with the team. The role is expected to model company behaviors and values and build collaboration across the business.

Requirements

Undergraduate degree in marketing, communications, or equivalent.
At least 3 years of successful experience with progressively increasing scope of complexity and accountability in marketing and communications.
Competency with PowerPoint, Excel, Outlook, and internet-based meeting and file-sharing programs.
Effective, polished written and verbal communication with internal and external customers.
Ability to anticipate and plan for the needs of virtual leaders in a fast-paced environment.
Hands-on, approachable leadership style and commitment to participating as part of a virtual team.
Ability to interact positively with teams and groups and build strong relationships with peers and customers.
Strong written and verbal presentation skills.
Ability to work in a high-velocity, autonomous, fast-paced business culture.
Commitment to high standards of personal and business ethics and conduct.

Nice To Haves

Experience with continuous improvement.
Experience in commercial aerospace, space, defense, medical, or electronics end markets.
Ability to read, write, or speak other languages.

Responsibilities

Manage development of Valence’s brand strategy, including brand definition, the style guide, and brand affiliations with internal and external partners.
Collaborate with the ELT and GM team to develop marketing programs, strategies, and campaigns.
Lead development, implementation, and monitoring of the organization’s strategic marketing plan.
Plan and manage meetings, events, conferences, and trade shows, including requirements, contacts, schedules, assignments, and mailing lists.
Prepare marketing activity reports and KPI metrics to measure program success.
Manage the company’s web and social media footprint and develop and measure content-engagement analytics.
Develop and manage annual marketing budgets and monitor expenditures.
Work with IT and Sales Operations to implement and develop sales and marketing tools, including CRM, the website-to-RFQ process, and digital marketing platforms.
Oversee website activities, including redesign strategy, content development, SEO, and third-party vendor maintenance.
Manage social media platforms and content generation, focusing on customer and employee engagement.
Improve customer experience across company customer touch points, with a focus on aligning customer service teams and processes.
Lead external communications, including marketing collateral, customer communications, press releases, and written, recorded, and video production.
Work with HR on internal marketing and communications plans to support organizational engagement and establish the external hiring brand.
Build strategic relationships and partner with industry players, agencies, and vendors.
Research market trends, customer behavior, and the competitive landscape; collect, analyze, and summarize data and prepare reports.
Further professional knowledge through workshops, research, and seminars, and share best practices and local marketing ideas with the team.
Model relevant VST behaviors and values, follow policies and procedures, and foster internal and external collaboration.