Marketing and Communications Manager

City of Bentonville • Bentonville, AR

8h • Onsite

About The Position

The Marketing and Communications Manager will report to the Deputy Director and will work closely with the BPR Leadership Team to promote parks, trails, public spaces, and recreation programs for the department. This position will manage communications about events, construction projects, and closures or impacts on current facilities. It oversees all BPR marketing, media relations, community and public relations, public information, public education, and branding. This includes digital marketing, print materials, brand development and implementation, presentations, and creative media development.

Requirements

• Bachelor’s degree in Marketing, Communications, Recreation, Professional Writing, or related field is preferred.
• Three (3) years of work in a related position; or five (5) years of experience related to the job description; or equivalent combination of education and experience is required.
• Professional-level writing, editing, and social media experience required.
• Experience working across multiple aspects of communications, including public relations, marketing, digital marketing, social media marketing, advertising, content development, web development, journalism, nonfiction writing for specific audiences, editing, publicist, etc. is strongly preferred.
• Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.
• Ability to write routine reports and correspondence.
• Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.
• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
• Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
• Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
• Ability to deal with problems involving several concrete variables in standardized situations.

Nice To Haves

• Experience in libraries, museums, education, and/or nonprofit management is preferred but not required.
• Graphic design, photography, and videography experience preferred but not required.

Responsibilities

• Maintains and coordinates all department public information and communication regarding parks and trails, facilities, recreation programs, special events, festivals, and other quality of life recreation programs for Bentonville Parks and Recreation.
• Creates and manages communication plans for new construction projects, trail detours, closings, and maintenance projects, including constant communication regarding trail conditions during inclement weather and information regarding detours and best routes.
• Maintains and coordinates all department social media information and content to promote the local and regional trail system and encourage residents and visitors to utilize the system safely, respectfully, and enjoyably.
• Plans, creates, and manages marketing and business development budget(s), prioritizing channels with the highest return on investment.
• Works with Recreation Staff to promote large events such as Bentonville Half Marathon, Square to Square, 4th July Celebration, and other festivals and events by promoting events, selling sponsorships, and serving as a sponsorship coordinator during these events.
• Assists in maintaining an event calendar of events and listing all planned facility activities.
• Maintains good relationships with media, monitors media coverage, and coordinates department responses when appropriate.
• Serves as the initial contact for media inquiries.
• Monitors and engages in social media discussions relevant to the department.
• Maintains and coordinates the department website, routinely auditing it to improve functionality and search engine optimization.
• Oversees the design of graphics and content to promote programs, events, facilities, and other department offerings in both print and electronic media.
• Develops and maintains community partnerships with the department.
• Creates materials for presentations, documents, annual reports, and council and commission meetings as requested.
• Maintains regular attendance and punctuality.
• Performs other duties of a similar nature or level.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level