Manager, Marketing and Communications

Big Brother & Big Sister of Independence Region•Philadelphia, PA

2h•$65,000 - $73,000

About The Position

Big Brothers Big Sisters Independence (BBBSI), Pennsylvania’s largest Big Brothers Big Sisters agency and the nation’s fourth largest, seeks a Marketing & Communications Manager to build and develop its local marketing function. The role will shape how the organization tells its story, grows visibility, engages supporters, and inspires people to support and participate in its mission of closing the mentoring gap through meaningful one-to-one mentoring relationships. Reporting to the Vice President of Advancement, the Manager leads day-to-day marketing and communications in support of fundraising, donor engagement, volunteer recruitment, programs, events, and brand awareness. This hands-on role combines strategy, storytelling, content creation, project management, cross-departmental collaboration, and oversight of external creative and communications partners. A strong connection to the Greater Philadelphia and Southern New Jersey community is preferred. The Manager develops and executes digital campaigns, manages email and website content, monitors digital performance, and leads social media strategy and storytelling. The role also helps build scalable marketing processes and team capacity, serves as a brand steward, coordinates external creative and public relations partners, supports internal communications, and establishes performance measures. Participation in some signature events and community activities during evenings and weekends is required.

Requirements

At least four years of progressive experience in marketing, communications, public relations, digital marketing, or a related field, including responsibility for campaign planning and hands-on execution.
Demonstrated excellence in writing, editing, proofreading, and storytelling, with the ability to tailor content to different audiences and channels.
Strong project management skills, including managing competing priorities, campaign calendars, deadlines, and cross-departmental requests.
Ability to balance hands-on marketing execution with effective management of internal and external resources.
Experience with digital marketing tools and platforms, including website content management systems, email marketing, social media management, and digital analytics.
Ability to work effectively with diverse constituencies and collaborate across departments and organizational levels.
Ability to work independently, exercise sound judgment, anticipate needs, and proactively troubleshoot and solve role-related issues.
Daily and dependable access to transportation, a valid driver’s license, and compliance with state-required automobile insurance minimums.
Ability to attend required in-person activities and travel to agency events and community locations, including occasional evening and weekend participation.
Strong customer/client focus and communication, organizational, listening, and interpersonal skills.
Open, approachable, collaborative working style and ability to build effective relationships across teams.
Ability to work in a fast-paced environment, demonstrate flexibility and accountability, and manage multiple priorities.
Ability to balance strategic thinking with hands-on execution and take ownership of projects from concept through completion.
Proactive, solutions-oriented, detail-conscious approach, with comfort making recommendations and managing priorities.

Nice To Haves

Bachelor’s degree in marketing, communications, public relations, or a related field; equivalent professional experience and demonstrated skills and results will also be considered.
Strong connection to the Greater Philadelphia and Southern New Jersey community.
Proficiency in Microsoft Office and experience with CRM platforms; Salesforce experience is a plus.
Experience with Canva, Adobe Creative Cloud, or other design tools.

Responsibilities

Develop and execute integrated digital campaigns supporting fundraising, donor engagement, volunteer recruitment, programs, events, and brand awareness.
Manage email marketing, including campaign planning, audience segmentation, content development, scheduling, testing, and performance review.
Manage website content and day-to-day updates with internal stakeholders and external web partners, ensuring content is accurate, accessible, engaging, and on brand.
Monitor and optimize website and campaign landing-page performance using SEO, SEM, Google Analytics, and other applicable analytics tools.
Use digital and audience data to evaluate performance, strengthen engagement, and improve future campaigns.
Develop and manage BBBSI’s social media strategy, editorial calendar, and day-to-day presence across priority platforms.
Create and curate content highlighting BBBSI’s youth, families, volunteers, donors, partners, programs, and impact.
Coordinate photography, video, and multimedia projects, including identifying content needs, developing creative briefs, coordinating vendors and shoots, securing permissions, and managing completed assets.
Monitor audience engagement and channel performance and recommend ways to strengthen reach and results.
Plan and coordinate digital advertising and paid campaigns where appropriate, including Google Ads and Google Ad Grants.
Help build and evolve BBBSI’s local marketing and communications function by establishing scalable processes, workflows, and resources.
Identify opportunities to expand team capacity, strengthen capabilities, and maximize the impact of internal and external resources.
Serve as BBBSI’s day-to-day brand steward, ensuring consistent messaging, voice, visual identity, and adherence to national and local brand standards.
Develop marketing and communications materials for fundraising, volunteer recruitment, programs, partnerships, signature events, and other agency priorities.
Coordinate with external creative, graphic design, photography, videography, web, public relations, and other marketing partners; develop briefs, manage timelines, review deliverables, and ensure quality and brand alignment.
Coordinate with external public relations and media partners when applicable and serve as the internal contact for media opportunities and requests.
Participate in select signature events and priority community activities to support event communications, content capture, media coordination, and organizational visibility.
Partner with Advancement, Program, Volunteer Recruitment, and other departments to identify communications needs, establish priorities, and develop audience-focused messaging.
Manage marketing requests, project timelines, campaign calendars, and workflows, communicating priorities and expectations to internal partners.
Support internal communications about agency priorities, initiatives, programs, events, and key messages.
Maintain organized and accessible brand assets, templates, photography, video, messaging resources, and marketing materials.
Establish practical performance measures and provide regular updates and recommendations to Advancement leadership.