Marketing & Communications, Manager

Acentra Health, LLC•UNAVAILABLE, Oregon

25d

About The Position

Acentra Health is seeking a Marketing & Communications Manager to lead communication strategies and initiatives focused on Medicaid member education, community engagement, and health equity. The role provides strategic direction for communication projects and ensures materials are culturally responsive, linguistically appropriate, and accessible to diverse populations. It collaborates with community partners, Medicaid members, and internal stakeholders to improve access to healthcare information and services while meeting applicable regulatory requirements. The position is based in Oregon: applicants should reside in the state, and travel of up to 10% may be required for quarterly in-office meetings within Oregon. The manager leads a marketing and communications team and oversees communication planning, development, distribution, and regulatory review processes. The role also involves understanding products, customers, and industry needs; adopting effective channels and platforms; and developing resources to deliver communication programs.

Requirements

Bachelor's degree from an accredited college or university, or relevant experience accepted in lieu of the degree under the stated experience-in-lieu policy.
At least 5 years of related experience.
Demonstrated experience in product development, strategic planning, and project management, including leading complex healthcare communication initiatives and overseeing deliverables, budgets, compliance requirements, and timelines.
Experience managing translation and transcreation efforts to make communications culturally responsive, linguistically appropriate, and accessible to diverse populations.
Demonstrated experience collaborating with community-based organizations, Medicaid members, and diverse stakeholders, including planning and facilitating multilingual community feedback sessions and building effective relationships across diverse populations.
Experience developing and implementing healthcare communication campaigns using equity-centered, culturally responsive, and trauma-informed approaches to promote health equity and improve access to healthcare information and services.
Lived and/or professional experience advancing health equity within communities and/or large organizations, with demonstrated effectiveness working across diverse cultures, backgrounds, and populations.

Nice To Haves

Bilingual in English and Spanish.
Excellent written and verbal communication, organizational, and presentation skills.
Strong analytical skills and ability to read, interpret, and present information clearly and accurately.
Ability to adapt to changing beneficiary education and HCQIP project needs, manage competing priorities, and meet deadlines under pressure.
Working knowledge of word processing and graphics software.
Knowledge of Medicaid, public health, healthcare delivery systems, or government-sponsored healthcare programs.
Experience developing member education and outreach materials for diverse populations.
Experience managing cross-functional teams and external vendors in support of communication initiatives.
Familiarity with plain language principles, accessibility standards, and health literacy best practices.

Responsibilities

Design, develop, and distribute consistent themes, messaging, and branding across communication touch points.
Understand products, customers, and industry needs and develop focused communications in collaboration with organizational stakeholders.
Oversee efficient regulatory review and approval processes for communication materials.
Explore and adopt new channels, methods, and platforms to optimize marketing communications.
Develop internal and external resources needed to deliver communication programs.
Manage a marketing and communications team.
Read, understand, and adhere to corporate policies, including HIPAA Privacy and Security Rules.
Lead communication strategies and initiatives focused on Medicaid member education, community engagement, and health equity.
Ensure communications are culturally responsive, linguistically appropriate, accessible, and compliant with applicable regulatory requirements.