Vp Jobs

About The Position

Requirements

• 10+ years of leadership experience in marketing, brand management, media, communications, retail, or an equivalent combination of relevant leadership and business experience
• Proven leadership experience developing leaders and managing a large marketing office with effective relationships across the organization
• Proven ability to establish a company vision and translate it into actionable plans, operating structures, budgets, and measurable outcomes
• Experience managing substantial investments and making disciplined decisions
• Experience working effectively with ecommerce, digital, social, merchandising, technology, store operations, finance, legal, and executive leadership teams
• Exceptional executive communication, presentation, negotiation, and relationship skills
• Bachelor’s degree in marketing, business, communications, or a related discipline, or an equivalent combination of education and senior-level experience
• Multi-location retail, consumer, sports, outdoor, entertainment, hospitality, or related industry experience is strongly preferred
• Ability and willingness to travel regularly to SCHEELS stores, markets, events, sponsorship properties, vendor meetings, and other business locations

Responsibilities

• Establish and communicate a clear multi-year vision for SCHEELS marketing that supports the strategic, financial, and customer priorities
• Lead and develop the annual marketing plan, investment strategy, campaign calendar, and performance expectations
• Serve as a primary steward of the SCHEELS brand, ensuring messaging, creative execution, partnerships, events, and customer communications reflect the company’s values and differentiated market position
• Balance SCHEELS brand strategies with the flexibility stores need to remain relevant and responsive within their local communities
• Advise senior leadership on brand strategy, customer trends, reputation, competitive positioning, marketing investment, emerging channels, and future growth opportunities
• Ensure marketing priorities remain closely connected to merchandising strategies, store initiatives, customer needs, and company financial objectives
• Lead, develop, and hold accountable high-performing marketing leaders, specialists, creative professionals, and support teams with standards of excellence across the marketing office
• Ensure marketing leaders understand both the strategic purpose of their work and the operational realities of stores, merchants, customers, and local markets
• Evaluate the organizational structure regularly and evolve capabilities as marketing disciplines, customer expectations, media channels, and company priorities change.
• Lead SCHEELS strategy for direct mail, catalogs, and vendor communications, overseeing customer data selection, segmentation, and purchase behavior. Manage production quality, print schedules, working alongside stores, merchants, ecomm, digital, and data team
• Maximize vendor co-op funding and strategic vendor relationships in close collaboration with the merchant buying team developing mutually beneficial marketing partnerships, joint business plans, sponsorship packages, product-launch programs, content initiatives, and customer engagement opportunities
• Direct the strategy, standards, and execution of in-store marketing graphics, promotional signage, campaign materials, and customer-facing visual communications
• Lead internal creative development of brand campaigns, photography, video, television, connected television, audio, print, in-store content, event content, and other creative assets
• Establish strategy for major events, store-level activations, grand openings, product experiences, community events, and customer engagement programs. Partner with store leaders to improve event quality while preserving local creativity, relationships, and market relevance
• Lead the strategy for sports sponsorships at the national and regional levels and oversee relationships with professional, collegiate, conservation, and other partners as appropriate
• Lead strategy and investment across assigned paid-media channels, including connected television, out-of-home, traditional television, radio, emerging formats through established audiences and markets
• Lead SCHEELS’ public relations strategy, including corporate media relations, store and market publicity, earned-media opportunities, announcements, and reputation management including processes for press releases, etc.

Benefits

• Employee Stock Ownership Plan (ESOP)
• 401(k) with Roth options
• Associate discounts
• Full health coverage—including medical, HSA, dental, and vision
• Accident and hospital indemnity insurance
• Employee Assistance Program
• Paid time off
• Holiday pay
• Maternity leave
• Bereavement leave