VP, Media - North America

SharkNinja•Needham, MA

6d•$212,206 - $285,000

About The Position

SharkNinja is seeking a visionary, strategically minded Vice President of Media for North America. This senior regional leadership role owns media strategy, investment, and operational excellence across the United States and Canada. The VP partners with the VP of Global Media and senior Global Media Investment Strategy leaders to adapt enterprise governance, category strategies, and investment priorities into locally relevant execution. The role directly leads the USA Shark, USA Ninja, and Canada media teams, ensuring alignment with global frameworks and delivery against market KPIs through modern planning, buying, measurement, and innovation. The role establishes full-funnel paid-media direction across social, TV/video, digital, out-of-home, retail media, and emerging channels. It develops multi-market investment models, governs budgets, and represents media in North America business reviews, quarterly planning, forecast alignment, and agency leadership. The VP also mentors the North America Retail Media team and provides dotted-line leadership to Amazon Media and DTC performance teams, while advising Marketing, Sales, IMC, and Finance leaders and partnering with retailers, agencies, and platforms. The position champions measurement and analytics, including MMM, MTA, path-to-purchase analytics, audience strategy, and incrementality. It identifies commerce media opportunities, develops dashboards and learning agendas with Insights, Analytics, and Retail partners, and leads a testing and innovation roadmap. Success means stronger and more consistent market performance, more efficient and commercially connected investment, an empowered regional team, and North America serving as a model for media excellence and cross-market collaboration. The role is based in the Boston area or NYC. SharkNinja describes itself as an AI-native, innovation-focused company and expects employees to experiment with new tools and continuously improve how they work. The annual pay range is $212,206–$285,000 USD. Benefits are subject to applicable eligibility requirements.

Requirements

15+ years of media strategy, planning, investment, or related leadership experience across North America, ideally with multinational consumer brands or in high-growth categories.
Passion for innovation, bias for action, and a track record of driving measurable business growth through media and global transformation.
High AI competency, including understanding the landscape and building agentic operating systems that deliver agility and efficiency.
Proven ability to build full-funnel strategies connecting brand and performance media.
Deep expertise in full-funnel media and understanding of brand and performance levers.
Experience managing multi-market media teams and leading complex, matrixed environments.
Strong analytical acumen and experience with analytics platforms, MMM, DSPs, and audience tools.
Demonstrated success managing large regional budgets and driving operational excellence at scale.
Executive-level communication skills and ability to influence senior stakeholders and market GMs.

Nice To Haves

Experience in high-growth consumer brands or multi-category portfolio environments.
Demonstrated success driving SKU-level performance and retailer-aligned media activation.
Deep understanding of retail partnerships, platform negotiations, and commerce technology stacks.

Responsibilities

Own end-to-end media strategy for North America markets, aligning with global category strategies and commercial priorities.
Partner with Global Media leadership to adapt global frameworks to regional and market-specific needs.
Set strategic direction for full-funnel paid media across social, TV/video, digital, OOH, retail media, and emerging channels.
Build multi-market media investment models to maximize ROI, scale efficiencies, and maintain disciplined budget governance.
Represent media in North America business reviews, quarterly planning, forecast alignment, and agency leadership.
Directly manage local media teams for USA Shark, USA Ninja, and Canada, ensuring delivery against brand, demand, revenue, and efficiency goals.
Develop team capabilities through leadership, training, and recruitment, and establish a high-performance operating rhythm for planning, measurement reviews, and agency interactions.
Manage and mentor the North America Retail Media team and provide dotted-line leadership to Amazon Media and DTC performance teams.
Advise Marketing, Sales, IMC, and Finance leaders, aligning commerce strategy with broader business goals.
Drive integrated planning, quarterly business reviews, and performance readouts.
Build partnerships with retailers, Amazon, media agencies, and platform partners.
Champion measurement across MMM, MTA, path-to-purchase analytics, audience strategy, and incrementality frameworks.
Identify and operationalize commerce media opportunities, emerging platforms, and retail media innovations.
Collaborate with Insights, Analytics, and Retail partners to develop dashboards and learning agendas.
Lead a testing and innovation roadmap to advance SharkNinja’s commerce maturity.