VP, Media - North America

SharkNinja•Needham, MA

1d•$212,206 - $285,000

About The Position

SharkNinja is seeking a visionary, strategically minded Vice President, Media – North America to define and drive media strategy, investment, and operational excellence across the region’s U.S. and Canadian markets. The role translates global media governance, category strategies, and investment priorities into locally relevant execution, partnering closely with the VP, Global Media and senior Global Media Investment Strategy leaders. The VP leads the local market media teams for USA Shark, USA Ninja, and Canada, ensuring alignment with global frameworks and delivery against market KPIs. The role sets the direction for full-funnel paid media, manages regional investment approaches and budget governance, develops team capabilities, and aligns media activity with brand, performance, and commercial priorities. The position also provides strategic counsel to Marketing, Sales, IMC, and Finance; leads cross-functional planning and performance reviews; and builds partnerships with retailers, Amazon, agencies, and platform partners. It champions measurement and analytics—including MMM, MTA, path-to-purchase analytics, audience strategy, and incrementality—and advances testing, innovation, and commerce media maturity. The role is based in the Boston Area or NYC and reports to the VP, Global Media. The annual salary range is $212,206–$285,000 USD. SharkNinja describes itself as a global product design and technology company with more than 4,100 associates and promotes an AI-native culture that encourages experimentation and adoption of new tools.

Requirements

15+ years of media strategy, planning, investment, or related leadership experience across North America.
Experience ideally gained with multinational consumer brands or in high-growth categories.
Passion for innovation, bias for action, and a track record of driving measurable business growth through media and global transformation.
High AI competency, including understanding the AI landscape and building agentic operating systems that deliver agility and efficiency.
Ability to build full-funnel strategies connecting brand and performance media.
Deep expertise across full-funnel media and understanding of brand and performance levers.
Experience managing multi-market media teams and leading complex, matrixed environments.
Strong analytical skills and experience with analytics platforms, MMM, DSPs, and audience tools.
Demonstrated success managing large regional budgets and driving operational excellence at scale.
Executive-level communication skills and ability to influence senior stakeholders and market GMs.

Nice To Haves

Experience in high-growth consumer brands or multi-category portfolio environments.
Demonstrated success driving SKU-level performance and retailer-aligned media activation.
Deep understanding of retail partnerships, platform negotiations, and commerce technology stacks.

Responsibilities

Own end-to-end media strategy for all North America markets, aligning it with global category strategies and commercial priorities.
Partner with Global Media leadership to adapt global frameworks to regional and market-specific needs.
Set strategic direction for full-funnel paid media across Social, TV/Video, Digital, OOH, Retail Media, and emerging channels.
Build multi-market media investment models that maximize ROI, scale efficiencies, and support disciplined budget governance.
Represent media leadership in North America business reviews, quarterly planning, forecast alignment, and agency leadership.
Directly manage local market media teams for USA Shark, USA Ninja, and Canada.
Ensure teams deliver against brand growth, demand creation, revenue targets, and efficiency KPIs.
Develop market media capabilities through leadership, training, and recruitment.
Establish a high-performance regional operating rhythm across planning cycles, measurement reviews, and agency interactions.
Manage and mentor the North America Retail Media team, with dotted-line leadership for Amazon Media and DTC performance teams.
Advise Marketing, Sales, IMC, and Finance leaders, aligning commerce strategy with broader business goals.
Drive integrated planning, quarterly business reviews, and performance readouts across functions.
Build partnerships with retailers, Amazon, media agencies, and platform partners.
Champion measurement across MMM, MTA, path-to-purchase analytics, audience strategy, and incrementality frameworks.
Identify and operationalize commerce media opportunities, emerging platforms, and retail media innovations.
Collaborate with Insights, Analytics, and Retail partners on dashboards and learning agendas.
Lead the testing and innovation roadmap to advance SharkNinja’s commerce maturity.