Specialist, Media - North America

Tiffany & Co.•New York, NY
•$80,000 - $90,000•Onsite

About The Position

The Specialist, Media – North America is a digital-first role supporting the planning, activation, optimization, and measurement of Tiffany & Co.’s media initiatives across the US and Canada. Reporting to the Manager, Media – North America, this role helps manage day-to-day execution across paid social, programmatic display and video, creator amplification, audience targeting, and reporting, while partnering across channels to deliver integrated campaigns. The ideal candidate combines strong digital media fundamentals with hands-on campaign management, analytical rigor, and a passion for luxury brand marketing. The role supports campaign planning and activation across paid social, programmatic display and video, YouTube, high-impact digital formats, and creator amplification. It manages daily workflows with agency and platform partners, monitors campaign pacing and performance, coordinates paid creator activity between Media and PR, and maintains campaign documentation. The Specialist supports audience planning and activation, reporting and performance analysis, and measurement workstreams such as end-of-campaign reporting, marketing mix modeling, and brand lift studies. The role also tracks budgets, spend, fees, and reconciliations; supports insertion orders, invoices, and purchase order inputs; and collaborates with Media, PR, Creative, eCommerce, agencies, publishers, platform partners, and Finance. The position calls for proactive cross-functional coordination, careful management of deadlines and deliverables, and ongoing attention to platform changes, privacy, measurement, creator trends, audience solutions, and campaign best practices. The Specialist models Tiffany & Co.’s belief that “People Make the Difference” and its values of creativity and innovation, excellence, and entrepreneurial spirit.

Requirements

  • Bachelor’s degree and a minimum of 4 years of experience in digital media, marketing, media agency, retail marketing, or brand management.
  • Hands-on experience supporting paid social and programmatic display or video campaigns, including setup, creative requirements, pacing, optimization, and reporting.
  • Working knowledge of audience targeting, first-party data activation, digital measurement, and performance metrics.
  • Strong analytical skills and advanced proficiency in Excel and PowerPoint, with the ability to validate data and communicate clear performance implications.
  • Highly organized and detail-oriented, with the ability to manage multiple campaigns, stakeholders, deadlines, and dependencies simultaneously.
  • Strong written and verbal communication skills and experience partnering across internal teams, agencies, platforms, publishers, and external partners.
  • Proactive, curious, and comfortable working in a fast-paced environment with evolving priorities.
  • Demonstrated team player who contributes to a collaborative, positive work environment and represents Tiffany & Co. with professionalism and poise.

Nice To Haves

  • Experience with Meta, TikTok, Pinterest, YouTube, Google Campaign Manager, DV360, or comparable paid media platforms and ad-serving tools.
  • Familiarity with CRM or first-party audience ecosystems, data onboarding, clean-room or privacy-safe activation, and brand lift or marketing mix measurement.
  • Experience coordinating paid creator or influencer amplification with PR, social, creative, or agency teams.
  • Experience within luxury marketing, high-end retail, or premium consumer brands.

Responsibilities

  • Support campaign planning and activation across paid social, programmatic display and video, YouTube, high-impact digital formats, and creator amplification.
  • Manage day-to-day campaign workflows with media agency and platform partners, including timelines, creative specifications, trafficking inputs, quality assurance, and launch readiness.
  • Monitor campaign pacing, delivery, and performance; identify optimization opportunities and support their implementation.
  • Coordinate paid creator activity between Media and PR, including product logistics, creator amplification, platform setup, creative trafficking, timelines, and reporting data.
  • Maintain documentation of campaign plans, optimizations, platform updates, proof of performance, and key decisions.
  • Support audience planning and activation across CRM, platform, publisher, and partner audiences; confirm audience availability and correct in-platform implementation.
  • Work with agency and internal teams to translate campaign objectives into audience, channel, and measurement requirements.
  • Coordinate recurring and campaign reporting, validate data and commentary, and translate findings into implications and recommended actions.
  • Support measurement workstreams, including end-of-campaign reporting, marketing mix modeling, and brand lift studies.
  • Track digital channel budgets, spend, fees, and reconciliations with channel leads, the media agency, and Finance.
  • Support insertion order review, invoice reconciliation, purchase order inputs, and accurate budget documentation for assigned campaigns.
  • Partner with North America Media, PR, Creative, eCommerce, the media agency, publishers, and platform partners to deliver integrated campaigns.
  • Communicate clearly and promptly, surface risks, dependencies, and decisions early, and coordinate multiple workstreams while maintaining accountability for deadlines and deliverables.
  • Stay current on digital platforms, ad products, privacy changes, measurement capabilities, creator trends, and audience solutions.
  • Identify opportunities to improve campaign workflows, reporting quality, audience adoption, and cross-functional ways of working; share relevant tests, learnings, and best practices.
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