Sales Executive Media, North America

Sportradar•New York, NY

3d•Onsite

About The Position

Sportradar is seeking a motivated, organised Account Executive to sell sports data, media technology, and fan engagement solutions to broadcasters, publishers, federations, content owners, technology companies, websites, and apps. The role owns a full new-business pipeline of SMB and mid-market accounts while developing larger strategic new-logo opportunities. It works closely with Solutions Consultants, Product, Partnerships, and Legal to progress deals from initial conversations through signed contracts. The position combines structured pipeline development and full-cycle sales management with strategic account development, forecasting, reporting, and cross-functional collaboration. The successful candidate will manage opportunities ranging from fast-paced deals to longer-term enterprise prospects and represent Sportradar at regional industry events. The position is office-first and fully on-site, with work in the New York office and five days per week in the office; certain location-based exemptions may apply.

Requirements

At least 2 years of full-cycle B2B sales experience.
A consistent record of meeting or exceeding quota.
Experience managing medium-complexity sales cycles, typically lasting 1 to 6 months, with multiple stakeholders.
Strong working knowledge of sales methodologies such as MEDDPICC, SPIN, Challenger, or Sandler, with the ability to apply them in practice.
Demonstrable forecasting discipline and a track record of accurate pipeline and close-date management.
Confident use of Salesforce or HubSpot and the ability to keep CRM data clean and current.
Strong organisation and time-management skills, including the ability to manage multiple deals at different stages.
Excellent written and verbal communication skills and confidence presenting to senior stakeholders.
Ability to work in the New York office.

Nice To Haves

Experience in sports, media, broadcasting, publishing, or gaming.
Familiarity with data licensing, API-based products, or content rights.
Experience selling to sports federations, leagues, or rights holders.
Commercial awareness of the US media landscape.
Familiarity with the US sports media ecosystem.

Responsibilities

Build and maintain a qualified new-business pipeline through outbound prospecting, referrals, partner introductions, and inbound lead follow-up.
Research target accounts and identify stakeholders across commercial, technical, and content functions.
Set and track weekly and monthly activity targets in CRM.
Own SMB and mid-market sales cycles from discovery through proposal, negotiation, and close.
Conduct structured discovery to qualify opportunities and identify business needs, budgets, decision processes, and timelines.
Lead commercial negotiations, including pricing, licensing terms, and contract structure, with support from Legal and Finance.
Identify and develop larger, multi-product new-logo opportunities.
Build executive-level relationships and engage multiple stakeholders across prospective customer organisations.
Develop targeted account plans to move opportunities from first contact to signed contract.
Maintain accurate deal records and forecast categories in CRM.
Provide monthly, quarterly, and annual new-business revenue forecasts to leadership.
Analyse win/loss data and pipeline trends to refine the sales approach and identify gaps.
Share market intelligence on competitors, pricing, and customer needs with Product and Marketing.
Represent the company at regional industry events, sports conferences, and trade shows.