Sales Executive Media, North America

Sportradar•New York, NY

2d•Onsite

About The Position

Sportradar is seeking a motivated, organised Account Executive to sell sports data, media technology, and fan engagement solutions to broadcasters, publishers, federations, content owners, technology companies, websites, and apps. The role owns a new-business pipeline of small-to-medium business and mid-market accounts while developing larger strategic new-logo opportunities. It works closely with Solutions Consultants, Product, Partnerships, Legal, and Finance to progress deals from initial conversations through signed contracts. The position combines structured pipeline development and full-cycle sales management with strategic account development, forecasting, reporting, and market insight. The successful candidate will manage opportunities with varied sales-cycle lengths, maintain accurate CRM records and forecasts, and represent the company at relevant industry events. This is an office-first position in New York, with employees working onsite five days a week; certain location-based exemptions may apply.

Requirements

At least 2 years of full-cycle B2B sales experience.
A consistent record of meeting or exceeding quota.
Experience managing medium-complexity sales cycles, typically 1 to 6 months, with multiple stakeholders.
Strong working knowledge of sales methodologies such as MEDDPICC, SPIN, Challenger, or Sandler, and ability to apply them in practice.
Demonstrable forecasting discipline and a track record of accurate pipeline and close-date management.
Confident CRM skills, using Salesforce or HubSpot, and ability to keep records clean and current.
Strong organisation and time management skills, including the ability to manage multiple deals at different stages.
Excellent written and verbal communication skills and comfort presenting to senior stakeholders.
Ability to work in an office in New York.

Nice To Haves

Experience in sports, media, broadcasting, publishing, or gaming ecosystems.
Familiarity with data licensing, API-based products, or content rights.
Experience selling to sports federations, leagues, or rights holders.
Commercial awareness of the US media landscape.
Familiarity with the US sports media ecosystem.
Experience in SaaS, data, media technology, or sports and media.

Responsibilities

Build and maintain a qualified new-business pipeline through outbound prospecting, referrals, partner introductions, and inbound lead follow-up.
Research target accounts and map commercial, technical, and content stakeholders.
Set and track weekly and monthly sales activity targets in CRM.
Own SMB and mid-market sales cycles from discovery through proposal, negotiation, and close.
Conduct structured discovery to qualify opportunities and identify customer needs, budgets, decision processes, and timelines.
Lead commercial negotiations covering pricing, licensing terms, and contract structure, with support from Legal and Finance.
Identify and develop larger, multi-product new-logo opportunities.
Build executive-level relationships and multi-thread engagement across prospective customer organisations.
Develop targeted account plans to progress opportunities from first contact to signed contract.
Maintain accurate, current deal records and forecast categories in CRM.
Provide monthly, quarterly, and annual new-business revenue forecasts to leadership.
Analyse win/loss data and pipeline trends to refine the sales approach and identify gaps.
Share market intelligence about competitors, pricing, and customer needs with Product and Marketing.
Represent the company at regional industry events, sports conferences, and trade shows in the UK, Europe, or US.
Work collaboratively with Solutions Consultants, Product, Partnerships, Legal, and other internal teams to close deals.