VP of Channel and Strategic Partnerships

OneScreen.ai•Boston, MA

11d•$286,000 - $351,000

About The Position

Onescreen is hiring a permanent, P&L-adjacent general manager to build and run its commercial partnership organization across retail media, supply, and agency relationships. The role defines the direction of Onescreen’s retail media business, secures anchor partnerships and inventory access, builds pricing leverage, and protects the company’s neutrality as a buying criterion for agencies. The VP defines retail media priorities—including markets, partner types, commercial models, and success conditions—in close partnership with the Chief Product Officer. Product owns translating that strategy into the roadmap, build, and execution; this role owns the strategic rationale and commercial requirements. The position will hire and develop a growing team, negotiate executive-level anchor agreements, manage the combined team quota, and report partnership pipeline, attainment, and commercial risk to the Chief Revenue Officer and executive team. The organization is expected to scale substantially, with the posting citing a plan of 10 net-new FTE and a scale-up toward roughly 15 net-new FTE across the first 18 months.

Requirements

10+ years of experience in media/ad-tech partnerships, agency relations, or retail media, with direct P&L or quota accountability.
Executive-level commercial negotiation skills.
Pipeline forecasting and reporting discipline.
A track record of scaling a multi-role team through fast growth.
Comfort operating at both strategic, board- or leadership-facing levels and tactical, deal-level settings.
Builder’s mindset, including curiosity about how systems work, systems thinking, willingness to investigate structural causes, and discomfort with the status quo.

Nice To Haves

Knowledge of out-of-home media, retail media networks, or ad tech/programmatic.
Direct relationships with mid-tier agencies such as Goodway and dentsu; agency holding companies such as WPP, Publicis, Omnicom, and IPG; OOH inventory owners such as Lamar, Outfront, Clear Channel, and JCDecaux; and retail media networks such as Albertsons and Ahold.

Responsibilities

Set quarterly partnership strategy across retail media, supply, and agency relationships, defining commercial conditions and translating them into executable plans.
Negotiate anchor retail media and in-store partner deals and major inventory-owner availability agreements at the executive level; provide VP-level support when needed.
Hire, manage, and develop the Agency Partnerships Lead, Vendor Relations Lead, and Partner Success Manager, and recruit the VP/Director of Retail Media.
Define retail media market and partner priorities, commercial models, and success criteria with the Chief Product Officer; translate strategy into commercial requirements and partner commitments for Product.
Own the aggregated-volume pricing story with inventory vendors alongside the Vendor Relations Lead.
Report partnership pipeline, win rate, quota attainment, and commercial risk to the CRO and executive team monthly.
Represent Onescreen in partner-facing conversations.
Hold the combined team quota, allocate it across direct-report functions and their teams based on deal type, pipeline, and ramp stage, and report attainment.
Build and protect Onescreen’s neutrality as a defensible buying criterion for agencies.
Surface structural blockers, recurring objections, process gaps, and workarounds, and partner with Product to address commercial requirements through the platform rather than side processes.