VP, Social Media
Inizio Evoke • Chicago, IL2d • Hybrid
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VP, Social Media
Inizio Evoke•Chicago, IL
•Hybrid
About The Position
Vice President, Social Media In the journey of your life, your career should make a difference. At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™. Who We Are Inizio Evoke is a global health marketing, communications, and transformation platform unlocking growth through data-driven insights and human centricity. We study the 'why' behind health decisions and create creative solutions that inspire meaningful change. Vice President, Social Media We’re looking for a Vice President, Social Media to lead bold, insight-driven social programmes for leading healthcare and consumer health brands. This is a senior leadership role for someone who combines strategic thinking with hands-on expertise across social, influencer, and digital communications within the health space. As a key member of the leadership team, you’ll shape client strategy, grow and mentor teams, and help drive the future of our social offering across health, wellness, and behaviour change communications.
Requirements
- 10+ years’ experience in social media, digital communications, or influencer marketing within healthcare, wellness, pharmaceutical, or consumer health sectors
- Deep expertise across major social platforms including Instagram, TikTok, LinkedIn, Facebook, X, and emerging channels
- Strong understanding of healthcare communications, patient and consumer audiences, social trends, creator partnerships, and culturally relevant storytelling
- Experience leading complex client relationships and managing integrated social programmes across multiple accounts
- Proven leadership skills with experience mentoring and developing teams
- Confidence presenting to senior stakeholders and leading workshops, training sessions, and pitches
- Experience using social listening and analytics tools such as Brandwatch, NetBase, Julius, or similar
- Commercial acumen with experience managing budgets, forecasting, and supporting business growth
Nice To Haves
- Knowledge of healthcare compliance environments and approval processes is highly desirable
Responsibilities
- Lead strategic social media and influencer programmes across multiple high-profile healthcare and consumer health accounts
- Serve as a trusted advisor to clients, providing senior counsel on social strategy, digital trends, content, and platform innovation within the evolving health landscape
- Oversee end-to-end planning and execution of social campaigns, ensuring high-quality delivery, compliance, and measurable impact
- Partner with creative, media, digital, and account teams to deliver integrated health communications programmes
- Lead client workshops, social training sessions, platform trend briefings, and social media best practice sessions
- Use data, analytics, and social listening insights to shape strategy, uncover audience behaviours, and drive impactful recommendations
- Build and mentor high-performing teams, providing strategic oversight and professional development
- Drive new business growth through pitches, strategic proposals, and identifying opportunities across healthcare and consumer health clients
- Guide teams and clients through fast-moving issues management and reputation-sensitive situations in regulated or consumer-facing environments
Benefits
- medical
- dental
- 401(k)
- tuition reimbursement
- flexible time off
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
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