VP - Regional Sales
About The Position
The Regional Vice President of Sales manages an assigned sales territory and the sales organizations within it. The role also supports Pierce’s internal operations by obtaining product and order information needed to process orders. It requires effective communication and positive working relationships with colleagues to help achieve short- and long-term goals. The position is responsible for meeting bookings and market-share targets, strengthening dealer sales coverage and capabilities, developing sales representatives, and executing strategies to win new accounts. The role also supports order processing and scheduling, provides sales tools and training, gathers market intelligence, assists with forecasts, participates in customer and promotional activities, resolves customer concerns, and manages expense budgets.
Requirements
- Bachelor’s degree in Marketing, Sales, or a relevant field.
- At least 8 years of experience in the fire service industry.
Responsibilities
- Meet or exceed established bookings goals for the district.
- Increase market share for each dealer, with a minimum goal of 50% market share for each dealer.
- Develop a quarterly travel schedule that includes on-site visits with each dealer in the district.
- Analyze dealer sales coverage and work with dealers to ensure sufficient coverage to maximize sales potential.
- Assist in developing sales techniques and improving product knowledge for sales representatives.
- Develop and execute sales strategies to target new accounts.
- Provide sales representatives with sales tools, including product features and benefits, presentations, videos, and competitive analysis documentation.
- Analyze dealer aftermarket service capability and work with dealers to implement improvements through training, processes, or technology.
- Develop a sales strategy process focused on improving the selling process through the Pierce order entry system.
- Work with sales representatives to ensure on-time scheduling for customer pickups, approval drawing packages, contract bookings, and related requirements.
- Assist with training on the PULSE sales tool to maximize its utilization and benefits.
- Obtain market intelligence, prepare market-share reports, and provide feedback on countering competitors’ success.
- Assist dealers in preparing monthly, quarterly, and annual bookings forecasts.
- Attend product demonstrations with customers, dealer sales meetings, state fire conventions, and other promotional activities.
- Participate in resolving customer dissatisfaction issues, including aftermarket support and warranty claims.
- Manage expense budgets.
- Obtain product and order information needed to support internal order processing.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
