VP - Regional Sales

Oshkosh•Appleton, WI

About The Position

At Pierce Manufacturing, an Oshkosh company, the Regional Vice President of Sales manages an assigned sales territory and its sales organizations. The role also supports Pierce’s internal operations by obtaining product and order information needed to process orders. Success requires effective communication and positive working relationships with colleagues to help achieve short- and long-term goals. The position focuses on meeting district bookings goals, increasing dealer market share, developing dealer and sales-representative capabilities, and executing strategies to win new accounts. It also involves supporting the order-entry and scheduling process, gathering market intelligence, forecasting bookings, participating in customer and promotional activities, resolving customer dissatisfaction, and managing expense budgets.

Requirements

  • Bachelor’s degree in Marketing, Sales, or a relevant field.
  • At least 8 years of experience in the Fire Service Industry.

Responsibilities

  • Meet or exceed established bookings goals for the district.
  • Increase market share for each dealer, with a minimum goal of 50% market share for each dealer.
  • Develop a quarterly travel schedule that includes on-site visits with each dealer in the district.
  • Analyze dealer sales coverage and work with dealers to ensure sufficient coverage to maximize sales potential.
  • Help sales representatives develop sales techniques and improve product knowledge.
  • Develop and execute sales strategies to target new accounts.
  • Provide sales representatives with sales tools, including product features and benefits, presentations, videos, and competitive analysis documentation.
  • Analyze dealer aftermarket service capability and work with dealers to implement improvements through training, processes, and technology.
  • Develop a sales strategy process focused on improving the selling process through the Pierce order-entry system.
  • Work with sales representatives to ensure on-time scheduling requirements for customer pickups, approval drawing packages, and contract bookings.
  • Assist with training on the PULSE sales tool to encourage effective utilization.
  • Obtain market intelligence and prepare market-share reports to understand lost opportunities and provide feedback on countering competitors’ success.
  • Assist dealers in preparing monthly, quarterly, and annual bookings forecasts.
  • Attend product demonstrations with customers, dealer sales meetings, state fire conventions, and other promotional activities.
  • Participate in resolving customer dissatisfaction issues, including aftermarket support and warranty claims.
  • Manage expense budgets.
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service