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Director of Sales and Marketing | Hampton Inn Nashville

Horseshoe Bay Resort•Nashville, TN
•$100,000 - $110,000

About The Position

Hampton Inn Nashville Downtown is seeking a Director of Sales and Marketing to lead the sales effort for a newly renovated, 207-room hotel in Nashville’s SoBro neighborhood, two blocks from Broadway. The hotel has more than 2,250 square feet of meeting space and a successful operating history. The Director of Sales and Marketing develops and executes strategies to acquire customers, manage revenue and yield, and support all market segments and channels. The role oversees the sales team’s performance, budgets, marketing plans, and booking activity while working closely with the General Manager, directors, sales managers, owners, and other departments. The position is offered at $100,000–$110,000 annually based on experience, with eligibility for a sales incentive plan and benefits for eligible associates and their families.

Requirements

  • Dynamic leadership capabilities.
  • Ability to read and speak English.

Nice To Haves

  • Two years or more at Director of Sales and Marketing level or above in a hotel setting is highly preferred.
  • Downtown Nashville market experience is preferred.
  • A bachelor’s degree in Sales, Marketing, or a related field is preferred.

Responsibilities

  • Review new-customer acquisition data, formulate strategies, and execute them successfully.
  • Manage sales and marketing operating expenses in relation to budget, forecast, and cash flow.
  • Develop holistic marketing plans that support all segments and channels.
  • Oversee revenue and yield strategies for group and transient rooms, group food and beverage, meeting room rental, banquet and local catering, outlets, golf, and other revenue streams.
  • Formulate and implement strategies for market mix, pricing, status, direct sales, marketing, and acquisition results.
  • Maximize profitability, guest service, market performance, and potential performance.
  • Support corporate and hotel goals and contribute to enhancing customer value.
  • Monitor sales-team objectives and take corrective action when results fall short of the annual marketing plan.
  • Ensure training programs are conducted regularly and company performance standards are met; guide and counsel staff toward improvement.
  • Work effectively with all departments and communicate regularly with the General Manager, directors, sales managers, and owners.
  • Closely supervise each Sales Manager’s progress against marketing-plan action steps and goals; review, manage, and update the plan monthly.
  • Set weekly call and booking quotas.
  • Supervise bookings, analyze their makeup and timeliness, and discuss them with the salesperson.

Benefits

  • Sales incentive plan eligibility.
  • Benefit plan for eligible associates and their family members.
  • 401(k) matching program for eligible associates.
  • Discounts at Crescent-managed properties in North America for associates and their family members.
  • Health and wellness programs.
  • Learning and development opportunities.
  • Travel discounts.

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