Director of Sales- The Row at Assembly Row

Hotel•Somerville, MA

About The Position

The Row at Assembly Row, a Colwen Hotels property, is seeking a motivated, energetic, and experienced Director of Sales with local market experience. The Director of Sales leads the property sales team and drives overall sales and marketing results across all segments, with responsibility for achieving goals, generating new business, and collaborating on strategies to increase occupancy and revenue. This position is responsible for selling rooms only. Success in the role requires a thorough understanding of market and industry trends, strategic thinking, and strong leadership and negotiation skills. Colwen Hotels is a hospitality group that emphasizes hard work, character, authenticity, fresh ideas, and enriching guest experiences. Its portfolio includes 49 hotels across nine states, with continued growth and career advancement opportunities.

Requirements

1–2 years of Hotel Director of Sales experience.
At least 4 years of a proven sales record.
Catering sales experience in social, weddings, and corporate events in an upscale hotel environment.
Excellent verbal and written communication skills.
Excellent interpersonal and customer service skills.
Ability to communicate across all levels of the organization.
Proven ability to drive the sales process.
Excellent listening skills.
Strong people leadership.
Strategic thinking.
Proficiency in Microsoft Office Suite or related software.
Familiarity with common computer software programs and ability to learn new software programs.

Responsibilities

Direct, lead, coordinate, and supervise the sales team in sales-related activities.
Grow existing accounts and generate new business to exceed budget and maximize revenue and profits.
Maintain existing account relationships.
Formulate sales and marketing strategies for the assigned hotel.
Collaborate with the sales team, revenue management, and Hotel General Managers to maximize property profitability while maintaining guest satisfaction.
Work with sales teams and Hotel General Managers to capture group business across segments, including corporate transient business.
Train and support sales associates and ensure performance meets established hotel brand and Colwen sales standards.
Set sales strategies to achieve property goals for rate and occupancy.
Create and execute an annual marketing plan that addresses sales strategy and budget goals.
Understand assigned properties' hotel operations, including room types, meeting capacities, services, features, and benefits.
Maintain knowledge of market conditions, competitors, economic trends, and supply and demand.
Proactively solicit new business to achieve regional revenue goals.
Meet monthly revenue goals for room and banquet sales.
Achieve personal sales call goals and advise the team on meeting assigned goals.
Target accounts, markets, or segments through proactive solicitation and account saturation.
Participate in local networking organizations and community and industry events while representing Colwen Hotels professionally.