Director of Sales - The Village at Northridge
About The Position
The Director of Sales drives occupancy growth by building meaningful relationships with prospective residents and demonstrating how community living can enhance overall well-being. The role leads personalized tours, conducts strategic follow-ups and home visits, and coordinates events in close collaboration with the community team to provide an exceptional, engaging experience. The position develops and executes sales strategies to meet occupancy and revenue goals, uses CRM and Yardi reporting to monitor performance, and aligns priorities with the Executive Director and Sales department. The schedule is either Tuesday–Saturday or Sunday–Thursday, depending on current community schedules.
Requirements
- Five to seven years of proven work experience in a similar role.
- Demonstrated success in hospitality, real estate, or healthcare industries.
Nice To Haves
- Two to four years of college coursework.
- Experience working with seniors.
Responsibilities
- Respond to inbound phone, email, and web inquiries within two hours.
- Generate and cultivate leads, including conducting at least three home visits per week.
- Use CRM tools for timely follow-up and maintain at least 15 prospect connections each day.
- Send at least five personalized videos to prospects or their families each week using the OneDay platform.
- Schedule and lead in-person community tours aligned with weekly move-in goals, with most tours occurring on scheduled workdays.
- Customize tours using the company's Tour Planning process in collaboration with department heads during stand-up meetings.
- Include a personalized “One Extra” in tours that reflects each prospect's interests and highlights the community's value.
- Drive occupancy and revenue goals through sales planning, execution, and analysis of Yardi reports.
- Monitor CRM performance metrics, including lead conversion, speed-to-lead, and activity dashboards.
- Participate in weekly meetings with the Executive Director and Sales department to align priorities and action plans.
- Achieve five monthly move-ins, or meet net occupancy goals for the assigned community.
- Maintain a minimum 50% inquiry-to-visit conversion rate and 25% visit-to-move-in conversion rate.
- Perform other duties as assigned.
Benefits
- Paid training
- Career growth opportunities
- Paid time off
- 401(k) with company match
- Discounted meals
- Referral bonuses
- Benefits that support employees on and off the job
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
