Director of Sales - The Village at Northridge

The Village at Northridge • Los Angeles, CA

1d

About The Position

The Director of Sales drives occupancy growth by building relationships with prospective residents and demonstrating how community living can enhance their well-being. The role leads personalized community tours, conducts home visits, carries out strategic follow-up, and coordinates events in collaboration with the community team to provide an engaging experience.

The Director responds promptly to inbound inquiries, generates and cultivates leads, maintains prospect connections, and uses CRM and video tools to support follow-up. The role also plans tours with department heads, personalizes the tour experience, and contributes to sales strategy and reporting to meet occupancy and revenue goals.

The schedule is either Tuesday through Saturday or Sunday through Thursday, depending on current community schedules. The anticipated salary is $75,000–$80,000 annually.

Requirements

• Five to seven years of experience in a similar role.
• Demonstrated success in hospitality, real estate, or healthcare industries.
• Two to four years of college coursework preferred.
• Experience working with seniors is preferred.

Nice To Haves

• Two to four years of college coursework.
• Experience working with seniors.

Responsibilities

• Respond to inbound phone, email, and web inquiries within two hours.
• Generate and cultivate leads, including conducting at least three home visits per week.
• Use CRM tools for timely follow-up and maintain at least 15 prospect connections daily.
• Send at least five personalized videos weekly through the OneDay platform.
• Schedule and lead in-person community tours aligned with weekly move-in goals.
• Customize tours using the company's Tour Planning process in collaboration with department heads during stand-up meetings.
• Incorporate a personalized “One Extra” reflecting each prospect’s interests and highlighting the community’s value.
• Drive occupancy and revenue goals through sales planning, execution, and analysis of Yardi reports.
• Monitor CRM performance metrics, including lead conversion, speed-to-lead, and activity dashboards.
• Participate in weekly meetings with the Executive Director and Sales department to align priorities and action plans.
• Achieve five monthly move-ins, or meet net occupancy goals for the assigned community.
• Maintain at least a 50% inquiry-to-visit conversion rate and a 25% visit-to-move-in conversion rate.
• Perform other duties as assigned.

Benefits

• Paid training
• Career growth opportunities
• Paid time off (PTO)
• 401(k) with company match
• Discounted meals
• Referral bonuses
• Benefits supporting team members’ success on and off the job

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed