Director of Sales - The Village at Northridge
About The Position
The Director of Sales drives occupancy growth by building relationships with prospective residents and demonstrating how community living can enhance overall well-being. The role includes leading personalized community tours, conducting strategic follow-ups and home visits, coordinating events, and collaborating with the community team to provide an engaging experience. The position responds promptly to inquiries, cultivates prospects through direct outreach and personalized videos, and plans tours around prospects’ interests and community move-in goals. It also develops and executes sales strategies, analyzes Yardi reports, monitors CRM performance metrics, and works with the Executive Director and Sales department to align priorities and action plans. The position is scheduled either Tuesday through Saturday or Sunday through Thursday, depending on the community’s current schedules. Other duties may be assigned.
Requirements
- Five to seven years of work experience in a similar role.
- Demonstrated success in hospitality, real estate, or healthcare industries.
- Ability to meet the stated sales expectations, including prospect outreach, home visits, personalized videos, move-ins or net occupancy goals, and conversion rates.
Nice To Haves
- Two to four years of college coursework.
- Experience working with seniors.
Responsibilities
- Respond to inbound phone, email, and web inquiries within two hours.
- Generate and cultivate leads through at least three home visits per week.
- Use CRM tools for timely follow-up and maintain at least 15 prospect connections daily.
- Send at least five personalized videos to prospects or their families each week using the OneDay platform.
- Schedule and lead in-person community tours aligned with weekly move-in goals, with most tours occurring on scheduled workdays.
- Customize tours through Tour Planning in collaboration with department heads during stand-up meetings, including a personalized “One Extra” tailored to each prospect.
- Drive occupancy and revenue goals through sales planning, execution, and analysis of Yardi reports.
- Monitor CRM metrics, including lead conversion, speed-to-lead, and activity dashboards.
- Participate in weekly meetings with the Executive Director and Sales department to align priorities and action plans.
- Achieve five monthly move-ins, or meet net occupancy goals for the assigned community.
- Maintain a minimum 50% inquiry-to-visit conversion rate and 25% visit-to-move-in conversion rate.
- Perform other duties as assigned.
Benefits
- Paid training
- Career growth opportunities
- PTO
- 401(k) with company match
- Discounted meals
- Referral bonuses
- Benefits that support employees on and off the job
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
