Community Sales Director

Atria Senior Living•CA-Carmichael, CA

About The Position

The Community Sales Director (CSD) is responsible for achieving and exceeding the community’s monthly and quarterly revenue and sales targets. The role develops internal and external marketing, builds strategic relationships with referral sources, and generates highly qualified inquiries and move-ins. The CSD spends more than 50% of their time outside the community generating inquiries and promoting leasing and marketing success. The CSD works closely with the Executive Director (ED), Resident Services Director (RSD), and other community employees to forecast move-ins, support inquiry handling and follow-up, and ensure smooth handoffs of committed customers for care assessment and lease due diligence. The role also develops and implements sales and marketing plans, monitors the marketing budget and competition, and creates engaging events for prospective residents and local influencers. The position requires flexible hours as dictated by business needs, including evenings, weekends, and holidays, as well as driving responsibilities. The wage range is $33.50–$38.53 per hour, dependent on prior work history and experience.

Requirements

One or more years of related sales experience.
Strong customer service skills.
Basic financial knowledge of revenue and profitability.
Strong computer and electronic file management skills.
Strong organizational skills; ability to be detail-oriented and multitask.
Ability to maintain confidentiality.
Ability to work flexible hours, including evenings, weekends, and holidays, as dictated by business needs.
Must possess a valid driver’s license.

Nice To Haves

Bachelor’s degree from a four-year college or university.

Responsibilities

Achieve and exceed the community’s monthly and quarterly revenue and sales targets.
Spend over 50% of time outside the community generating inquiries to meet and exceed revenue targets.
Develop and maintain relationships with referral sources and community contacts, including health care providers, hospitals, rehabilitation facilities, retirement and estate planners, real estate service providers, senior organizations, civic groups, and other appropriate contacts.
Generate inquiries and move-ins from targeted referral sources and maintain relationships with national and local referral agencies.
Collaborate with the Executive Director to forecast move-ins accurately.
Train and continuously in-service community staff who may field inquiry calls or conduct walk-in or scheduled tours.
Ensure inquiry responses are handled properly and promptly, with appropriate follow-up and urgency regarding occupancy.
Position the Executive Director or Resident Services Director as local experts on aging by facilitating introductions, joint sales calls, and strategic sales and marketing events.
Engage new inquiries by phone and in person, guiding them toward a sale.
Conduct follow-up visits in prospective residents’ homes or at influencers’ locations.
Build relationships with inquiries and potential residents through discovery, empathetic listening, and follow-up questions.
Maintain the community’s Customer Relationship Management database by collecting and entering inquiry information and creating prompt, creative, personalized next steps after each interaction.
Create extraordinary customer experiences through home visits, hospital and rehabilitation visits, personalized tours, and personal follow-ups.
Work with the Executive Director to develop and implement a rolling 90-day Sales and Marketing Plan.
Manage and monitor the community marketing budget and operate within established budgetary guidelines.
Help the Executive Director identify first-impression and rent-ready apartment challenges and opportunities.
Ensure smooth handoffs of committed customers to the Executive Director, Resident Services Director, and Community Business Director for care assessment and lease due diligence.
Monitor the market and competition from other senior living communities.
Create, market, and implement engaging events for inquiries and local influencers, both inside and outside the community.
Educate and provide information to people who advise seniors about health and alternative living options.
Perform other duties as needed and/or assigned.

Benefits

Medical coverage options
Dental coverage options
Life coverage options
Vision coverage options
Paid holidays and PTO
401(k) employer match
Career development, including tuition reimbursement for US-based communities, professional training programs, and mentoring opportunities
Employee recognition programs
Referral programs
Employee discounts