Community Sales Director

Phoenix Senior Living•Midlothian, VA

11d

About The Position

The Community Sales Director (referred to in the posting as the Community Engagement Director) is responsible for hands-on sales execution at the community level. The role generates new sales leads, converts leads to move-ins, implements Phoenix sales systems, and develops external business relationships to generate referrals. It reports to the Executive Director and covers sales and marketing, community relations, reporting, communication, and occupancy growth. The position manages sales and marketing invoices and budget considerations, maintains CRM records, and prepares productivity reports and market analyses. It works with the Executive Director, regional sales team, corporate marketing support, and prospective residents and their families to support sales activity, meet occupancy and productivity goals, and maximize community revenue opportunities.

Requirements

Three to five years of experience in sales and marketing; senior housing experience is preferred.
Computer proficiency and working knowledge of Windows, PowerPoint, and Excel.
Ability to be flexible and work in a teamwork- and collaboration-oriented environment.
Strong verbal and written communication skills and ability to relate positively and professionally to a diverse resident and employee population.
Ability to maintain confidentiality regarding residents, employees, staff, and the community.
Demonstrated ability to set priorities, complete assignments on time, and manage multiple duties and responsibilities.
Demonstrated innovation, creativity, patience, high energy, and resourcefulness in problem solving.
Ability to meet the physical requirements described in the posting, including standing, walking, sitting, driving, supporting or assisting, lifting or carrying, repetitive hand use, and occasional bending, squatting, kneeling, climbing, and reaching.

Nice To Haves

College degree preferred.
Previous experience working with elderly and/or disabled people in a paid or volunteer position is highly desirable.

Responsibilities

Submit community sales department invoices for processing and payment.
Understand and manage the department budget, including labor and other expenses and their effect on the community’s bottom line.
Prepare detailed, accurate weekly and monthly sales and marketing productivity reports, including analysis and critical success factors comparing industry trends, for the Executive Director and/or senior operations team.
Manage sales and marketing data, audits, training, analysis, and implementation.
Maintain working proficiency with the CRM lead-tracking database and keep contact records current.
Ensure inquiry forms are available at the front desk and qualified leads are entered into the CRM database.
Complete the Marketing Action Plan on time each month when required.
Conduct biannual competitive market research and provide regional sales with data on competitors, including rates, apartment sizes, services, and amenities.
Identify competitive opportunities and threats and present strategic alternatives to the Executive Director and Regional Sales Team.
Present the company and oneself in a positive, professional manner.
Meet monthly with the sales team to review sales and marketing activity, quality assurance, and other key marketing issues.
Assist with completing, producing, and rolling out Standard Operating Procedures.
Educate the community about Phoenix’s approach to senior living and recognize and pursue appropriate marketing opportunities.
Partner with corporate Marketing Support to ensure new lead-generation activity receives appropriate marketing support.
Respond to corporate phone, mail, or email inquiries and communicate them appropriately to the community or Regional Operations Team.
Positively influence community sales activities and consistently meet occupancy and sales productivity goals and standards.
Conduct tours with prospective residents and their families and personally close new sales in the community.
Implement, monitor, and promote resident referral programs.
Conduct professional outreach to generate leads.
Maximize occupancy and revenue opportunities for the community.