Community Sales Director

Phoenix Senior Living•Midlothian, VA

13d

About The Position

The Community Sales Director is responsible for hands-on sales execution at the community level, generating new sales leads, converting leads to move-ins, implementing Phoenix sales systems, and developing external business relationships to generate referrals. The position reports to the Executive Director and covers sales and marketing, community relations, accounting, analysis and reporting, communication, and sales activities. The director manages sales department invoices and budget, produces productivity reports, maintains CRM records and sales data, and conducts competitive market research. They work with the Executive Director, Regional Sales Team, corporate Marketing Support, and the sales team to support marketing activity, meet occupancy and sales goals, conduct tours, close sales, and maximize occupancy and revenue opportunities.

Requirements

3–5 years of experience in sales and marketing, preferably in senior housing.
Computer proficiency and working knowledge of Windows, PowerPoint, and Excel.
Ability to be flexible and work in a team-oriented, collaborative environment.
Excellent verbal and written communication skills and ability to relate positively and professionally to a diverse resident and employee population.
Ability to maintain confidentiality regarding residents, employees, staff, and the community.
Ability to set priorities, complete assignments on time, and manage multiple duties and responsibilities.
Demonstrated ability to be innovative and creative, with patience, high energy, and resourcefulness in problem solving.
Physical ability to stand or walk for 2–4 hours at a time and 4–6 hours total per 8-hour workday; sit for 0–2 hours at a time and 2–4 hours total; drive for 60–120 minutes, 3–4 times per week; support or assist with 50 pounds frequently and 150 pounds occasionally; lift or carry 40 pounds frequently and 70 pounds occasionally; perform repetitive simple grasping, pushing, pulling, and fine manipulation; and bend, squat, kneel, climb, and reach up to 3 feet occasionally.

Nice To Haves

College degree preferred.
Previous paid or volunteer experience working with elderly and/or disabled people is highly desirable.

Responsibilities

Code and submit community sales department invoices for processing and payment, and understand and manage the department budget, including labor and other expenses.
Provide detailed, accurate weekly and monthly sales and marketing productivity reports, including analysis and critical success factors, to the Executive Director and/or Phoenix senior operations team.
Manage sales and marketing data, audits, training, analysis, and implementation.
Maintain proficiency in the CRM lead-tracking database and keep contact records current.
Ensure inquiry forms are available at the front desk and qualified leads are entered into the CRM database.
Complete the Marketing Action Plan each month when required.
Conduct bi-annual competitive market research and provide data to the regional sales team for competitor ranking and analysis.
Identify competitive opportunities and threats and present strategic alternatives to the Executive Director and Regional Sales Team.
Represent the company and oneself positively and professionally.
Meet monthly with the sales team to review sales and marketing activity, quality assurance, and other key marketing issues.
Assist with the completion, production, and rollout of Standard Operation Procedures.
Educate the community about Phoenix’s approach to senior living services and recognize and act on opportunities to market Phoenix Senior Living communities.
Partner with corporate Marketing Support to support new lead-generating activity.
Respond to corporate phone, mail, or email inquiries and communicate appropriately with the community and Regional Operations Team.
Influence and support community sales activities and consistently meet occupancy and sales productivity goals.
Conduct tours with prospective residents and their families and personally close new sales.
Implement, monitor, and promote resident referral programs and conduct professional outreach to generate leads.
Maximize community occupancy and revenue opportunities.