Community Sales Director

Atria Senior Living•CA-Carmichael, CA

7d•$34 - $39

About The Position

The Community Sales Director (CSD) is responsible for achieving and exceeding the community’s monthly and quarterly revenue and sales targets. The role develops the community’s internal and external marketing, builds strategic relationships with referral sources to generate qualified inquiries, and works with other Atria employees to promote leasing and marketing success. More than 50% of the CSD’s time is spent outside the community generating inquiries and meeting revenue targets. The CSD builds relationships with prospective residents, their influencers, referral agencies, healthcare providers, civic organizations, and other local contacts. The role engages and follows up with inquiries, conducts visits and tours, maintains accurate customer relationship management records, supports staff training, and collaborates with the Executive Director on move-in forecasting and a rolling 90-day sales and marketing plan. The CSD also manages the community marketing budget, monitors competitors, and plans events for inquiries and local influencers.

Requirements

One or more years of related sales experience.
Strong customer service skills.
Basic financial knowledge of revenue and profitability.
Strong computer and electronic file management skills.
Strong organizational skills; ability to be detail-oriented and multitask.
Ability to maintain confidentiality.
Ability to work flexible hours, including evenings, weekends, and holidays, as dictated by business needs.
Must be able to drive for position-related responsibilities and possess a valid driver’s license.

Nice To Haves

Bachelor’s degree from a four-year college or university.

Responsibilities

Achieve and exceed the community’s monthly and quarterly revenue and sales targets.
Spend over 50% of working time outside the community generating inquiries.
Develop and maintain relationships with referral sources, prospective residents, influencers, and local organizations to generate inquiries and move-ins.
Collaborate with the Executive Director to forecast move-ins accurately.
Train and provide ongoing in-service support to staff who may handle inquiry calls or conduct tours.
Ensure inquiries receive timely, appropriate responses and follow-up.
Position the Executive Director or Resident Services Director as local experts on aging through introductions, joint sales calls, and strategic events.
Engage new inquiries by phone and in person, guide them toward a sale, and follow up through in-home or other visits.
Build relationships with inquiries and potential residents through discovery, empathetic listening, and follow-up questions.
Maintain the community’s Customer Relationship Management database with accurate inquiry information and personalized next steps.
Create customer experiences through home, hospital, and rehabilitation visits, personalized tours, and follow-ups.
Work with the Executive Director to develop and implement a rolling 90-day Sales and Marketing Plan.
Manage and monitor the community marketing budget within established guidelines.
Help the Executive Director identify first-impression and rent-ready apartment challenges and opportunities.
Ensure committed customers are smoothly handed off to the Executive Director, Resident Services Director, and Community Business Director for care assessment and lease due diligence.
Monitor the market and competition from other senior living communities.
Create, market, and implement events for inquiries and local influencers, both inside and outside the community.
Educate and provide information to people who advise seniors about health and alternative living options.
Perform other duties as needed or assigned.