Community Sales Director

PACS Group•Berkeley, CA

10d

About The Position

The Community Sales Director is a key leadership role responsible for managing sales performance within a senior living community and achieving targeted occupancy and revenue goals. The role drives and sustains census growth by generating qualified leads, converting leads to move-ins, tracking sales metrics, supporting smooth move-in experiences, and representing the community in the local market. The director provides guidance and support to local teams and works with the Executive Director to build a strong sales culture and contribute to long-term business growth. The position is scheduled Tuesday through Saturday during standard business hours, with flexibility for tours, events, family meetings, and occasional weekend needs based on community activity. The stated pay range is $90,000–$105,000, commensurate with experience, with bonus earning potential. The role calls for a polished, organized, proactive, high-energy, and hospitality-focused person who can build trust with families navigating emotional and time-sensitive decisions. The Community Sales Director should be comfortable balancing relationship-building with sales accountability, conducting tours, following up consistently, managing a sales pipeline, closing move-ins, and developing referral relationships. A bachelor's degree in business administration, marketing, or a related field, or a combination of education and experience, is preferred. Proven sales leadership experience and a consistent record of high occupancy results are also sought, preferably in senior living, Assisted Living, or Memory Care. The position may have supervisory responsibilities at the discretion of the Executive Director. It involves routine sitting, standing, walking, handling and feeling objects, reaching, talking, and hearing; occasional crouching and lifting up to 50 pounds may be required. The work environment typically has low to moderate noise. The employee may encounter residents exhibiting disruptive behavior, including verbal or physical contact issues. Reasonable accommodations may be arranged for individuals with disabilities.

Requirements

Demonstrated sales closing skills and a consistent record of high occupancy results.
Proven experience as a director of sales or in a similar role; experience in the same or a related industry is preferred.
Senior living sales experience is preferred, ideally in Assisted Living and Memory Care.
Strong ability to conduct tours, follow up with leads, and close move-ins.
Ability to work with families during emotional and time-sensitive decisions.
Strong CRM follow-up and pipeline management skills.
Ability to build referral relationships and represent the community in the local market.
Collaborative team player able to establish effective working relationships with team members.
Self-motivated, accountable, and able to accomplish goals.
Strong leadership and coaching skills, with a record of managing and motivating others successfully.
Excellent verbal and written communication and interpersonal skills; comfortable presenting to large groups and responding to questions from managers, coworkers, and families.
Results-oriented mindset focused on sales targets, occupancy, and revenue growth.
Strong analytical and problem-solving abilities to identify sales opportunities and develop effective strategies.
Appreciation of seniors and understanding of the aging process.
General knowledge of laws and restrictions regarding Assisted Living, Memory Support, and Independent Living where applicable, and understanding of opportunities and limits of other senior living care levels.
Ability to read technical procedures and comprehend policy and procedure manuals.
Ability to apply fractions, percentages, ratios, and proportions to practical situations; familiarity with sales performance metrics.
Ability to solve practical problems and interpret written, oral, diagrammatic, or scheduled instructions.
Ability to perform routine sitting, standing, walking, handling and feeling, reaching, talking, and hearing; occasional crouching and lifting up to 50 pounds may be required.
Vision sufficient to see near and far distances.
Ability to work with residents who may exhibit disruptive behavior, including verbal or physical contact issues.

Nice To Haves

Bachelor's degree in business administration, marketing, or a related field, or a combination of education and experience.
Senior living sales experience, ideally in Assisted Living and Memory Care.
Proven experience as a director of sales or in a similar role, preferably in the same industry or a related field.

Responsibilities

Work with the Executive Director to maintain a community sales culture aligned with organizational objectives, systems, resources, and sales goals; lead through influence.
Develop and implement sales strategies and tactics to drive occupancy and revenue growth.
Collaborate with the Executive Director to set clear, challenging, and achievable sales targets.
Monitor and analyze revenue, sales activities, and pipeline metrics, identify improvement areas, and take appropriate action.
Develop accurate sales forecasts and collaborate with the Executive Director on the annual sales budget.
Collaborate with internal departments to provide the team with needed support and resources and promote smooth operations and customer satisfaction.
Work with the Executive Director to host routine Ambassador Training for leadership team members, concierges, and other team members on customer service, telephone etiquette, walk-in support, and backup tours.
Stay informed about market trends, competitor activity, customer needs, and pricing, and provide insights to the leadership team.
Communicate identified market trends and changes to the Executive Director.
Generate qualified leads, conduct tours, follow up with prospective residents and families, and convert leads into move-ins.
Track sales metrics and manage the sales pipeline to support census growth and revenue goals.
Support smooth move-in experiences and build referral relationships while representing the community in the local market.
Promote customer service and hospitality toward residents, associates, visitors, clients, partners, and other stakeholders.
Provide sales leadership, coaching, and support to community teams.