Community Sales Director

PACS•Sandpiper at Shem Creek, NC

12d•$65,000 - $75,000

About The Position

Sandpiper on Shem Creek in Mt. Pleasant is seeking a Community Sales Director for its independent senior living community. This leadership role balances external business development with inside sales activities and is responsible for managing community sales performance to achieve occupancy and revenue goals. The director works with the Executive Director and community teams to build a sales culture, develop sales strategies and forecasts, monitor performance, and support customer satisfaction and long-term business growth. The role emphasizes professional referral development and community outreach. The director builds relationships with healthcare providers, rehabilitation centers, senior service organizations, real estate professionals, local businesses, and other community partners; represents the community at networking and outreach events; and generates qualified prospective-resident leads. The position also supports tours, appointments, follow-up, the move-in process, and tracking outreach and lead activity in the community CRM. Most working hours are spent outside the community on professional outreach and business development. The pay range is $65,000–$75,000 plus commissions and incentives. A bachelor's degree in business administration, marketing, or a related field—or a combination of education and experience—is preferred. The employer describes the work environment as typically low to moderate in noise level. The position may include supervisory responsibilities at the Executive Director’s discretion.

Requirements

Demonstrated sales-closing skills and a consistent record of high occupancy results.
Proven experience as a director of sales or in a similar role, preferably in the same industry or a related field.
Ability to build effective working relationships and collaborate with team members and internal and external stakeholders.
Experience promoting a high level of customer service and hospitality toward residents, associates, and visitors.
Self-motivation, accountability, and a results-oriented approach to sales targets and revenue growth.
Appreciation of seniors and understanding of the aging process.
General knowledge of laws and restrictions regarding independent living, where applicable, and understanding of the opportunities and limits of other levels of senior care.
Strong leadership, coaching, and team-motivation skills.
Excellent communication and interpersonal skills, including the ability to present information, respond to questions, and communicate effectively verbally and in writing, including to large groups.
Strong analytical and problem-solving abilities, including familiarity with sales performance metrics.
Ability to read technical procedures and policy and procedure manuals; apply fractions, percentages, ratios, and proportions to practical situations; and interpret written, oral, diagram, or schedule instructions.
Ability to solve practical problems.
Ability to perform routine sitting, standing, walking, handling and feeling, reaching, talking, and hearing; occasionally crouch and lift up to 50 pounds; and see near and far distances.
Preparedness for the possibility of working with residents who may exhibit disruptive behavior, including verbal or physical contact issues.

Nice To Haves

Bachelor's degree in business administration, marketing, or a related field, or a combination of education and experience.
Experience in referral development, event planning, and brand management.
Experience in the same industry or a related field.

Responsibilities

Work with the Executive Director to build and maintain a community sales culture aligned with objectives, systems, resources, and sales goals, leading through influence.
Develop and implement sales strategies and tactics to increase occupancy and revenue.
Collaborate with the Executive Director to set sales targets, monitor and analyze performance metrics, manage the sales pipeline, and take improvement actions.
Develop sales forecasts and collaborate on the annual sales budget.
Work with internal departments to provide sales support and resources and promote smooth operations and customer satisfaction.
Coordinate routine Ambassador Training with the Executive Director for leadership team members, concierges, and other staff, covering customer service, telephone etiquette, tours, and backup tour support.
Monitor market trends, competitor activity, customer needs, and pricing; share relevant insights and changes with the leadership team and Executive Director.
Develop and maintain professional referral relationships, identify new referral partnerships, visit partners in person, and maintain a consistent outreach schedule.
Represent the community at networking events, professional meetings, senior expos, and local events; identify partnership opportunities and coordinate outreach activities.
Promote awareness of the community’s independent living lifestyle, amenities, and services.
Generate qualified prospective-resident leads and collaborate with the Executive Director and community team to support occupancy and move-in goals.
Assist with tours, prospective-resident appointments, follow-up, the sales process, and move-in coordination as needed.
Track referral activity, prospective-resident leads, and outreach in the community CRM system.
Participate in sales meetings and report on referral development, lead generation, and occupancy opportunities.