Community Sales Director

PACS•Arlington Heights, IL

About The Position

The Community Sales Director is a leadership role responsible for managing and overseeing sales performance within a community, with the goal of achieving targeted occupancy and revenue. The role guides, supports, and inspires local teams to meet sales goals and contribute to long-term business growth. It works closely with the Executive Director to align sales culture, strategies, targets, forecasts, and resources with community objectives. The position develops sales strategies, monitors performance metrics and market conditions, supports cross-department operations, and helps train community team members in customer service and sales support. Supervisory responsibilities may be assigned at the Executive Director’s discretion. A bachelor’s degree in business administration, marketing, or a related field, or a combination of education and experience, is preferred. The role requires proven sales experience, preferably in the same or a related industry, and a record of strong occupancy results. The employee may encounter residents exhibiting disruptive behavior, including verbal or physical contact issues. The role involves routine sitting, standing, walking, handling and feeling objects, reaching, talking, and hearing, with occasional crouching and lifting up to 50 pounds. Reasonable accommodations may be made. The work environment typically has low to moderate noise.

Requirements

  • Proven experience as a director of sales or in a similar role; preferably in the same industry or a related field.
  • Demonstrated sales-closing skills and a consistent record of high occupancy results.
  • Ability to promote a high level of customer service and hospitality toward and among residents, associates, and visitors.
  • Collaborative approach and ability to establish effective working relationships with team members.
  • Self-motivation, accountability, and a focus on accomplishing goals and achieving sales targets.
  • Appreciation of seniors and understanding of the aging process.
  • General knowledge of laws and restrictions regarding Assisted Living, Memory Support, and Independent Living where applicable, and understanding of opportunities and limits of other levels of care within senior living.
  • Strong leadership, coaching, and team-motivation skills.
  • Excellent communication and interpersonal skills, including verbal and written communication and comfort presenting to large groups.
  • Strong analytical and problem-solving abilities to identify sales opportunities and develop strategies.
  • Ability to build and maintain relationships with clients, partners, and stakeholders.
  • Ability to read technical procedures and comprehend policy and procedure manuals.
  • Ability to effectively present information and respond to questions from managers, coworkers, and families.
  • Ability to apply fractions, percentages, ratios, and proportions to practical situations; familiarity with sales performance metrics.
  • Ability to solve practical problems and interpret written, oral, diagrammatic, or scheduled instructions.
  • Ability to routinely sit, stand, walk, handle and feel objects, reach, talk, and hear; occasional crouching and lifting up to 50 pounds.
  • Vision sufficient to see near and far distances; preparedness for the possibility of disruptive resident behavior, including verbal or physical contact issues.

Nice To Haves

  • Bachelor’s degree in business administration, marketing, or a related field, or a combination of education and experience.

Responsibilities

  • Work with the Executive Director to maintain a sales culture aligned with community objectives, systems, resources, and sales goals, leading through influence.
  • Develop and implement sales strategies and tactics to increase occupancy and revenue.
  • Collaborate with the Executive Director to set clear, challenging, achievable sales targets.
  • Monitor and analyze sales metrics, activities, and pipeline management; identify opportunities for improvement and take appropriate action.
  • Develop accurate sales forecasts and collaborate with the Executive Director on the annual sales budget.
  • Coordinate with internal departments to provide sales support and resources and promote smooth operations and customer satisfaction.
  • Work with the Executive Director to host routine Ambassador Training for leadership team members, concierges, and other team members on customer service, telephone etiquette, walk-in support, and backup tours.
  • Monitor market trends, competitor activity, customer needs, and pricing; share insights with the leadership team to inform decisions and sales approaches.
  • Communicate identified market trends and changes to the Executive Director.
  • Potentially supervise others if responsibilities are assigned at the Executive Director’s discretion.
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