Community Sales Director

Brightview Senior Living, LLC•Bel Air, MD

About The Position

The Community Sales Director at a Brightview Senior Living Community is often the first person prospective residents and families meet, helping convey the organization’s vision, mission, and community spirit. The role educates the general community about Brightview’s services and value and builds relationships with seniors and families considering Independent Living, Assisted Living, or Memory Care. The Director guides them through what may be a new, complex process. The position covers community marketing, including networking, sales, advertising, public relations, and community events, and develops relationships with surrounding healthcare providers. Clear communication helps ensure expectations are met or exceeded and supports a welcoming, vibrant community for residents.

Requirements

Bachelor’s degree in Marketing or a related field.
Previous healthcare or senior living sales experience.
Ability to perform community outreach, generate leads, overcome opposition, and generate sales.
Ability to organize and manage multiple priorities.
Strong customer orientation toward older adults.
Positive attitude, enthusiasm, and energy.
Ability to communicate effectively in English.

Responsibilities

Educate the general community about Brightview’s services and value.
Build personal relationships with seniors and families considering Independent Living, Assisted Living, or Memory Care.
Guide prospective residents and families through the move-in decision process.
Manage community marketing activities, including networking, sales, advertising, public relations, and community events.
Build relationships with healthcare providers in the surrounding community.
Communicate with prospective residents and families to help ensure expectations are met or exceeded.