Sales Director

Brookdale Senior Living Inc.•Colorado Springs, CO

4d•$72,220 - $92,000•Onsite

About The Position

The Sales Director maintains or improves community occupancy and revenue in accordance with marketing and business plans. The role connects with prospective residents, families, advisors, residents, and referral sources; explains the community’s services and programs; and guides prospects through the decision-making process to close sales. The Sales Director makes business development calls, creates and maintains referral relationships, and plans prospect and referral-source activities and events. Working with Regional Sales management, the Sales Director develops and executes marketing plans and works toward community occupancy goals. The position monitors sales conversion data, prepares weekly and monthly reports, uses lead-management and sales systems, and supervises at least two full-time-equivalent Marketing Coordinators and/or Sales Counselors. Frequent car travel is required, and occasional weekend or evening work may be needed to ensure shift coverage.

Requirements

At least five years of sales experience, preferably in the retirement industry or in medical or pharmaceutical sales, with a proven record of generating and closing a high percentage of qualified leads.
A bachelor’s degree in Marketing, Business, or a related field from an accredited college or university, or an equivalent combination of experience and education.
Valid driver’s license, maintained for frequent car travel.
Knowledge of sales and marketing principles and methods, including marketing strategy and tactics, sales techniques, and sales control systems.
Knowledge of Medicare and Medicaid regulations and applicable processes for the product lines being sold.
Knowledge of state regulations affecting or directing service delivery.
Ability to operate personal computers and related software.
Ability to manage time, tasks, and projects effectively in a dynamic environment.
Ability to build trust and act honestly in relationships; assess and understand customers’ expectations, needs, and circumstances; work effectively with diverse personalities; and treat people with dignity, respect, fairness, and maturity.
Ability to listen effectively and communicate verbally and in writing.
Ability to perform duties involving standing, walking, sitting, handling or feeling objects, reaching, talking, hearing, and vision, and to lift up to 25 pounds.

Nice To Haves

Bachelor’s degree in Marketing, Business, or a related field.
Sales experience in the retirement industry, medical sales, or pharmaceutical sales.
Previous experience with a contact-management database, Microsoft Word, Excel, and Outlook.

Responsibilities

Maintain or improve community occupancy and revenue in accordance with community marketing and business plans.
Assist prospective residents, family members, and advisors with the decision-making process by understanding their needs and explaining relevant services and programs; respond promptly to inquiries and provide appropriate community and company information.
Use sales processes, systems, and forms to perform job duties, track information, compile data and reports, and support occupancy goals.
Make outside business development sales calls and meet or exceed professional-lead goals established by the community marketing plan, with guidance from Regional Sales management.
Develop and maintain relationships with residents, families, professional referral sources, and community groups to generate leads; provide information and presentations about the community’s services, programs, market advantages, and availability.
Plan, coordinate, and implement monthly prospect and/or referral-source activities and events, and follow up with leads generated through those events.
Partner with Regional Sales management to develop and execute marketing plans; research and recommend content and delivery for promotional materials, following procedures and working with Brookdale’s Creative Services group.
Monitor sales conversion ratios and collect and analyze data for weekly and monthly reports; provide Regional Sales management with information about sales performance issues.
Maintain working knowledge of and use the lead-management system to maximize sales effectiveness.
Supervise at least two full-time-equivalent Marketing Coordinators and/or Sales Counselors to achieve community marketing and business-plan results.

Benefits

Medical, dental, and vision insurance for eligible part-time and full-time associates.
401(k).
Associate assistance program.
Employee discounts.
Referral program.
Early access to earned wages for hourly associates outside California.
Optional voluntary benefits, including identity theft protection and pet insurance.
Paid time off for eligible full-time associates.
Paid holidays for eligible full-time associates.
Company-provided life insurance for eligible full-time associates.
Adoption benefit for eligible full-time associates.
Short- and long-term disability for eligible full-time associates.
Flexible Spending Accounts and Health Savings Account for eligible full-time associates.
Optional life and dependent life insurance for eligible full-time associates.
Optional voluntary accident, critical illness, hospital indemnity insurance, and legal plan for eligible full-time associates.
Tuition reimbursement for eligible full-time associates.
Monthly and quarterly commission opportunities.
Naturalization application fee advances, up to $725 less applicable taxes and withholding, for qualified associates who have been employed for at least one year.
Professional development and ongoing programs supporting health and wellness.
Robust training program and corporate support.